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27. I agree that job satisfaction is an important factor in determining whether a company will be successful in the long term. However, other factors typically play just as vital a role in the ultimate success or failure of a business. At the same time, job security is becoming decidedly unimportant for many employees and, in any event, often leads to substandard job performance. I agree that business success is more likely when employees feel satisfied with their lobs. Employees who dislike the workplace or their jobs are not likely to reach their potential performance levels; they may tend to arrive late for work, perform their tasks in an unimaginative and sluggish manner, or take excessive sick leaves. Nevertheless, a firms long-term success may equally result from other factors such as finding a market niche for products, securing a reputation for quality products and services, or forming a synergistic alliance with a competitor. This list hardly exhausts all the factors that can contribute to a firms ultimate success, and no one of them― including job satisfaction―is pivotal in every case. While job satisfaction clearly boosts employee morale and contributes to the | 
