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81. This company memorandum suggests that, in lieu of adopting an official code of ethics, the company should conduct a publicity campaign that stresses the importance of promoting certain societal interests. The reason for the suggestion is that an official code of ethics might harm the company in the public eye because a competing company received unfavorable publicity for violating its own ethics code. This argument is unconvincing, since it depends on several unwarranted assumptions as well as arguing against its own conclusion. First of all, the author unfairly assumes that the two companies are sufficiently similar to ensure the same consequences of adopting an ethics code for this company as for its competitor. The competitor may have adopted an entirely different code from the one this company might adopt―perhaps with unrealistic standards not embraced by any other companies. Perhaps the competitors violation was extremely egregious, amounting to an aberration among businesses of its type; or perhaps one notorious executive is solely responsible for the competitors violation. Any of these scenarios, if true, would show that the two companies are dissimilar in ways relevant to the | 
