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34. The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president. The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available. Easy信贷公司的一个经营主管向董事长提交的一份计划： 如果我们将信用卡所得的利润中的一部分捐给一个知名的环保组织换取在我们的信用卡上使用他们的标识的权利，Easy信贷公司将在信用卡服务的竞争中得到很大好处。由于最近的民调显示，很多人都关心环境问题，这一计划将吸引新顾客，提高现有顾客的使用量，并使我们得到比最低利润率要高的利润率。 1环保组织所提供的标识所关心的方面和民众所关心的方面可能不一致 2关心环保问题不意味着他们就一定会采取一些具体的措施象是在这个例子里面购买这个公司的产品 The author assumes that the publics concern about environmental issues will result in its taking steps to do something about the problem-in this case, to use the Easy Credit Company credit card. | 
