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On average, middle-aged consumers devote 39% of their retail expenditure to department store products and services, while for younger consumers the average is only 25%. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer. Sample Essay 2: The argument that retailers should replace some of the products intended to attract the younger consumers with products intended to attract the middle-aged consumers is not entirely logically convincing, since it ignores certain crucial assumptions. First, the argument omits the assumption that the business volumes of both the middle-aged consumers and the younger consumers are the same. If the business volume of the middle-aged consumers 39% is smaller than that of the younger consumers 25%, the retail sales will not increase during the next decade. Second, even if the business volumes of both the middle-aged consumers and the younger consumers were the same in the last decade, the increase of the middle-aged people in the next decade is not same as the increase of the retail expenditure, for the retail trade depends more on such factors as the economic circumstances, peoples consuming desire. | 
