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为了方便广大考生更好的复习，综合整理了备考资料：GMAT优秀作文精选，以供各位考生考试复习参考,希望对考生复习有所帮助。 In an advertising experiment, Big Board, Inc. displayed the name and picture of a . little-known athlete on several of its local billboards over a 3-month period. Because the experiment increased recognition of the athletes name, Big Boards now argues that local companies will increase their sales if they advertise their products on Big Boards billboards. This argument is unconvincing for two important reasons. The main problem with this argument is that the advertising experiment with the athlete shows only that name recognition can be increased by billboard advertising; it does not show that product sales can be increased by this form of advertising. Name recognition, while admittedly an important aspect of a products selling potential, is not the only reason merchandise sells. Affordability, quality, and desirability are equally, if not more, important features a product must possess in order to sell. To suggest, as Big Boards campaign does, that name recognition alone is sufficient to increase sales is simply ludicrous. Another problem with the argument is that while the first surveyin which only five percent of 15,000 randomly-selected residents could name the athleteseems reliable, the results of the second survey are questionable on two grounds. First, the argument provides no information regarding how many residents were polled in the second survey or how they were selected. Secondly, the argument does not indicate the total number of respondents to the second survey. In the absence of this information about the second survey, it is impossible to determine the significance of its results. | 
