为了方便广大考生更好的复习,综合整理了备考资料:GMAT优秀作文精选,以供各位考生考试复习参考,希望对考生复习有所帮助。 44. All companies should invest heavily in advertising because high-quality advertising can sell almost any product or service. Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading. The speaker claims that high-quality ads can sell almost anything, and that companies should accordingly invest heavily in such advertising. I agree that the quality of an ad can in some instances play a pivotal role in a products success or failure in the marketplace. However, the speaker overgeneralizes, for advertising is far more critical in some businesses and for some products than for others. Certain types of businesses benefit greatly from investing in high-quality advertising. Fledgling companies, for example, may require an extensive top-notch advertising campaign to achieve the name recognition that older competitors already enjoy. Even established companies may need an expensive ad campaign when introducing new products or venturing into new markets. Companies selling products that are no utilitarian value perhaps stand to gain the most from an extensive high-quality advertising effort. Consider, for example, the kinds of products that are marketed by means of the most extensive and expensive advertising: beer, cigarettes, soft drinks, and cosmetics. None of these products has any utility. Their success depends on consumers fickle tastes, their emotions, and their subjective perceptions. Accordingly, influencing consumer attitudes through popular and appealing ads is about the only way to increase sales of such products. |