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1、The following appeared in a memorandum written by the vice president of Natures Way, a chain of stores selling health food and other health-related products. Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsvilles schoolchildren are required to participate in a fitness for life program, which emphasizes the benefits of regular exercise at an early age. | 
