前段时间为gre考生汇总了gre issue写作提纲思路和分析,希望对考生在攻破gre issue写作上有所帮助。接下来的几天我们将为gre考生整理gre argument部分的提纲内容。希望通过我们的整理和汇总,让gre考生真正能掌握gre写作的精髓。 题目题材:商业,广告 gre argument 232题目: The following appeared in a memo from the sales manager of Eco-Power, a company that manufactures tools and home appliances. Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our companys extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song. 提纲: Radio and television commercials may use memorable tunes and song lyrics in the advertisement because of the special characteristics of the media. The manager fails to illustrate the effect of those advertisements which use memorable tunes and song lyrics. The study fails to indicate if the students who could recognize the tunes used to advertise soft drinks and fast-food restaurant could also memorize the product and services effectively. |