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Up until about 100 years ago， newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business. Two men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals. In 1895， Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__， so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said， Big print makes big news. Pulitzer and Hearst did anything they __13__ to sell newspapers. For example， Hearst sent Frederic Remington， the famous illustrator， __14__ pictures of the Spanish-American War. When he got there， he told Hearst that no fighting was__15__. Hearst answered， You furnish the pictures. Ill furnish the war. EXERCISE： | 
