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Healthy Business Enterprises There are many reasons why food fads have continued to flourish. Garlic has long been touted as an essential ingredient of physical prowess and as a flu , squash has been thought by some to cure digestive disorders, and red pepper has been alleged to promote endurance. The natural human desire for a simple solution to a difficult problem the stage for promoting miraculous potions, pills and combination of chemicals. The susceptible individuals who eagerly embrace any second hand information with scientific overtones provide the for healthy business enterprises. A person who has never crossed the threshold of a health food store may be astonished, or overjoyed. Countless elixirs , herbs, powders and other fascinating extracts are only a fraction of the high-profit selection. The available literature includes pamphlets extolling the amazing return of youth one can while drinking a potion filled with tropical weeds, volumes assuring the reader of an almost longevity. The store is directly keyed to arouse visitors over their health and to capitalize on real and problems by offering solutions that, incidentally, cost more than the customers may be able to . Health food store patrons are often cajoled into buying tonics that promise to make the functioning of healthy organs even better, whether an improvement is for. Promotion of the products that consumers do not need takes initiative and insight. occasion, there may even be some slight disregard for truth in an entrepreneurs zeal to cure customer illsfor a price. | 
