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Something Men Do Not Like to Do Eric Brown hates shopping. Its just not enjoyable to me, said the 28-year-old Chicago man who was carrying several shopping bags along the citys main street, Michigan Avenue. When Im out, I basically know what I want to get. I rush in. I buy it. I. Common wisdom says that guys hate to shop. You can ask generations of men. But people who study shopping say that a number of social, cultural and economic factors are now this men-hate-to-shop notion.social class and age, men say they hate to shop, says Sharon Zukin, a City University of New York sociology professor. Yet when you ask them deeper questions, it turns out that they to shop. Men generally like to shop for, music and hardware . But if you ask them about the shopping they do for books or music, theyll say, Well, thats not shopping. Thats. In other words, what men and women call buying things and how they approach that task are. Women will through several 1,000-square-metre stores in search of the perfect party dress. Men will wander through 100 Internet sites in search of the digital camcorder . Women see shopping as a social event. Men see it as a mission or a to be won. Men are frequently shopping to win, says Mary Ann McGrath, a marketing professor at Loyola University of Chicago. They want to get the best deal. They want to get the best one, the last one and if they do that it them happy. | 
