Brokers Brokers neither physically handle products being distributed nor work on a continuing __1__ with their principals. __2__, a broker is an independent wholesaling middleman that brings buyers and sellers together and provides market information to either party. Most brokers work for sellers, __3__ a small percentage represent buyers. Brokers have no authority to set prices. They simply negotiate a sale and leave it up to the seller to accept or __4__ the buyers offer. They also furnish considerable market information __5__ prices, products, and general market conditions. Because of the limited services provided , brokers receive relatively small commissions-5 percent or less. __6__, brokers need to operate on a low -cost basis. Food brokers __7__ buyers and sellers of food and __8__ general-merchandise items to one another and bring them together to complete a sale. They are well __9__ about market conditions, terms of sale, sources of credit, price setting, potential __10__, and the art of negotiating. They do not actually provide credit but sometimes store and deliver goods. Brokers also do not __11__ goods and usually are not allowed to complete a transaction __12__formal approval. Like other brokers, food brokers generally represent the seller, who pays their commission. Food brokers, __13__manufactures agents, operate in specific geographic locations and work for a limited __14__ of food producers within these areas. Their sales force calls on chain-store buyers, store managers, and institutional purchasing agents. Brokers work __15__with advertising agencies. The average commission for food brokers is 5 per cent of sales. |