Child Consultants These days, what do you want to do when you grow up? is the wrong question to ask children in the USA. The______ should be: what job are you doing now? American companies are employing more and more young people as consultants to evaluate products for child______。The 12-to-19______ group spends more than $100 billion a year in the USA. Specialist agencies have been created to help manufaqturers ask kids about all the latest trends in clothes, food and______ markets. One______, Teenage Research Unlimited, has panels of teenagers who give their verdict on products______ jeans 。Another company, Doyle Research Associated, holds two-hour sessions in a room ______the imaginarium 。 Children are encouraged to play games to get______ a creative mood. They have to write down any ideas that______ into their heads. Some manufacturers prefer to do their own______research. The software company Microsoft runs a weekly Kids Council at its headquarters in Seattle,______a panel of school children give their verdict on the______ products and suggest new ones. One 11-year-old, Andrew Cooledge, told them that they should make more computer games which would appeal equally______ boys and girls. Payments for the work are increasingly attractive. Andrew Cooledge was paid $250 and given some software ______,even if their ideas are valuable, the children will never make a fortune. They cannot have the copyright to their ideas. These are not jobs they can hold for long they are too old.______ their mid-teens they can be told that they are too old. |