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Up until about 100 years ago, newspapers in the United States appealed only tothe most serious readers. They used __1__ illustrations and the articles wereabout politics or business. Two men changed that - Joseph Pulitzer __2__the New York World and William Randolph Hearst of the New York Journal. Pulitzerbought the New York World __3__ 1883. He changed it from a traditional newspaperinto a very__4__ one overnight. He added __5__ illustrations and cartoons. Andhe told his reporters to write articles on __6__ crime or scandal they couldfind. And they did. One of them even pretended she was crazy and then she __7__to a mental hospital. She then wrote a series of articles about the poortreatment of __8__ in those hospitals. In 1895, Hearst came to New Yorkfrom __9__ California. He wanted the Journal to be more sensational and moreexciting __10__ the world. He also wanted it to be __11__, so he reduced theprice by a penny. Hearst attracted attention because his headlines were biggerthan__12__. He often said, Big print makes big news. Pulitzer and Hearstdid anything they __13__ to sell newspapers. For example, Hearst sent FredericRemington, the famous illustrator, __14__ pictures of the Spanish-American War.When he got there, he told Hearst that no fighting was__15__. Hearst answered,You furnish the pictures. Ill furnish the war. EXERCISE: 1. A) no B)many C) a lot D) little | 
