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职称英语综合类考试考前每日一练 阅读下面的短文，文中有15处空白，每处空白给出了4个选项，请根据短文的内容从4个选项中选择l个最佳答案，涂在答题卡相应的位置上。 Importance of the Public Image Public image refers to how a company is viewed by its customers,suppliers, and stockholders, by the financial community, by the communities in which it operates and by the federal and local governments. Public image is controllable 51 , just as the product, price, place, and promotional efforts are. A firms public image 52 a vital role in the attractiveness of the firm and its products to employees, customers, 53 to such outsiders as stockholders, suppliers, creditors , government officials, as well as diverse special groups. With some things it is 54 to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but 55 will undoubtedly find resistance from employees who see their 56 threatened. On the other hand, high-quality products and service standards should bring almost complete approval, 57 low quality products and false claims would be widely looked down upon. A firm, s public image 58 it is good, should be treasured and protected. It is a valuable asset 59 usually is built up over a long and satisfying relationship of a firm with its publics. IF a firm has 60 a quality image, this is not easily countered or imitated by competitors 61 an image may enable a firm to charge .higher prices, to woo the best distributors and dealers, to attract the best employees, to expect 62 favorable creditor relation-ships and lowest borrowing costs. It should also allow the firms stock to command a higher price-earnings ratio than other firms in the same industry 63 such a good reputation and public image. | 
