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调查报告 Presenting an Advertising Plan >>>> 职场必备 ★《外企升职手册》★ screen.width-333)this.width=screen.width-333" border=0 dypop="按此在新窗口浏览图片"> 音频试听： 英文正文 I'm here today to present my research about the advertising campaign for the Kitchen Master microwave oven.Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40. According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan. And a full 80% said they watch at least one hour of television each night. If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements.I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% toward outdoor advertising. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure. 好了，接下来就是答题时间，请将文中划线的句子翻译成中文。 | 
