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Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls! 想一想你每天要看到多少广告。杂志广告，电视广告，广播广告等等，甚至在有些地方的洗手间的墙上你都可以看到广告。 You must make a marketing difference. You need a strategy. You have to be distinct. 你必须做一份与众不同的营销计划。你需要策划好，有清楚的目标。 So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan. 那么，你该如何从激烈的竞争中脱颖而出呢?这是一个长远而又需要考虑周详的计划，并且是从你的营销计划开始的。 There are several key factors you must identify to make your marketing plan a strong one: 要想使你自己的营销计划出色的话，以下几点是必须考虑的关键： 1.Who are your potentialcustomers? 你的目标客户是什么样的群体? 2.What's the most effective way to inform your potential customers? 哪种方式可以最有效的将信息传达给你的目标客户? 3.What do your customers want? 你的客户有什么样的需求? 4.How can you position your product/service in an appealing manner? 你怎样以一种吸引人的方式展现你的产品/服务? | 
