1) Influence《影响力》 Most consider it the single best book on the psychology of persuasion. 很多人认为这是最出色的说服心理学图书。 There are universal principles that make something influential: scarcity, authority, social proof, liking, reciprocity, and consistency. 本书介绍了一些提高影响力的普遍原则:稀缺性、权威性、社会认同、喜好、互惠性以及一致性。 2) Drive: The Surprising Truth About What Motivates Us《驱动力》 The best, most accessible research-based book on what motivates us. 关于驱动力的最好、最平易近人的研究性书籍。 For jobs that require creativity and problem solving, research shows we’re motivated by a desire for autonomy, mastery and purpose. Money is really only a motivator for work that does not inspire passion or deep thought. The single best motivator is progress, and the best predictor of success is “grit.” 对于那些需要创造力和问题解决能力的工作而言,研究表明我们经常被一种对于自立、掌控和目的的渴望所驱动。钱只是对于工作的一个激励因素,但并不会唤起我们的激情或沉思。最好的动力是进步,最好的对于成功的预言是“毅力”。 3) The Power of Habit《习惯的力量》 An engaging read that explains the science of how habits work — and how we can change them. |