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It takes an audience about 15 seconds (at most) to decide whether your presentation is worth their attention. Fritter away those fifteen seconds and your audience will either mentally check out or pull out their phones to start texting. 对一位观众而言，他最多只会用15秒钟来判断你的演示是否值得一听。如果你浪费了这15秒，你的观众就会开始神游四海或者掏出手机开始发短信。 Here's how to begin a presentation so that your audience really sits up and takes notice. 以下是如何做演示的一点技巧，能使你的观众们打起精神并集中注意。 1. Have somebody else introduce you. 1.让其他人来介绍你。 Don't waste time explaining who you are and why you're there. Write a short (100 word) bio and a short statement (50 words) of what you'll be talking about. If you were invited to speak, have whoever invited you read this information to the audience. If you called the meeting yourself, put that information in the invite. 不要浪费时间解释你是谁以及你来干什么。对你将要讲的东西写一段简短的介绍（大约100字左右）和陈述（大约50字）。假如你是受邀前来的，让邀请你的那个人来为观众读这段介绍。假如是你自己召开了这次会议，就把那些信息写在邀请函里。 2. Do not tell a "warm-up" joke. 2.不要说暖场笑话。 I have no idea how the "warm-up joke" became part of conventional business wisdom. Most of the time, the "joke" consists a weak attempt at situational humor (like "why are these meetings always on Monday?") that merely communicates that you're nervous and unsure of yourself. The rest of the time, the "joke" is a long story with an obvious punch line that tries everyone's patience. | 
