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"What's the magic word?" my mother would always ask me when I was a child and begging for something. It turns out Mom was wrong. The "magic word" for getting what you want isn't "please" — it's "yeah." “要说哪个神奇词语啊？”小时候每当我希望得到些什么时，我的母亲总会这样问我。事实证明妈妈错了。可以让你得偿所愿的“神奇词语”不是“请”——是“没错。” According to a paper published recently by professor Cynthia Rudin, Ph.D., and Been Kim, Ph.D., researchers at the Massachusetts Institute of Technology's Sloan School of Management, "yeah" is the most persuasive word for getting a proposal or suggestion accepted at a business meeting. 根据来自麻省理工斯隆商学院的两位教授，Cynthia Rudin 博士和Been Kim 博士最近发表的论文，想要在商务会议上获得计划书或意见通过，最有说服力的词汇是“没错”。 "We looked at data from 95 meetings," Rudin tells Yahoo! Shine. "We wanted to examine if persuasive words even exist." The researchers began their study with some skepticism and were surprised to find that, again and again, the word "yeah" was correlated with success. The researchers did not analyze vocal enthusiasm of the speaker but simply the number of times words were correlated with a positive outcome. “我们研究了95个会议的数据，”Rudin 告诉雅虎！Shine频道，“我们想看看究竟存不存在有说服力的词汇。”这两位研究者带着疑惑开始了他们的探究并惊奇地发现，“是”这个单词被一遍又一遍地与成功联系在一起。他们仅仅研究单词出现的次数与正面结果的关联，而没有分析说话者声音中的情绪因素。 | 
