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This column will tell you: 这篇专栏文章将会告诉你： - How to write an email that will produce the results you want; -如何写一封能够达到理想效果的电子邮件 - Why the scientific method can produce practical insights, quickly. -为什么科学的方式能够快速产生实用的见解 How can I promise this? I've just been reading up on the latest research from Paul Adams and Stefan Hunt of the Financial Conduct Authority - the UK's shiny new financial industry regulator. 我为何会有这样的自信？我这段时间一直在研读保罗??亚当斯(Paul Adams)和斯蒂芬??亨特(Stefan Hunt)的最新研究报告，两人均来自英国新成立的金融业监管机构金融市场行为监管局(Financial Conduct Authority)。 I am delighted to report that they've been trying to figure out how to write more effective letters. Better yet, to this end they have conducted a large randomised trial. The wonderful conclusion: science can help us write more clearly. 我乐于告诉大家，他们一直在努力研究如何写信的效果更佳。更值得惊叹的是，他们开展了大量随机实验，得出了一个奇妙的结论：科学可以帮助我们在写作中更清晰地表达。 The letters in question were being written by a company to 200,000 former customers. The letters raised the prospect of a mis-sold product and offered the possibility of a refund. The question was: which wording would prod customers into claiming their money? The FCA researchers, in co-operation with the company in question, designed variants of the letter, mailed each variant to 1,000 customers, and compared the response rates. | 
