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Picture this. You meet someone new. “What do you do？” she asks. 设想一下这个场景：你新认识一个朋友。“你是干什么的？”她问。 “I’m an architect，” you say. “我是一名建筑师。”你回答。 “Oh， really？” she answers. “Have you designed any buildings I’ve seen？” “哦，是吗？那你设计过哪些建筑？或许我也听说过呢？” “Possibly，” you reply. “We did the new student center at the university...” “呃，我们以前负责过一所大学的文体中心……” “Oh wow，” she says. “That’s a beautiful building...” “哦，那肯定很漂亮吧……”她说。 Without trying -- without blowing your own horn -- you’ve made a great impression. 如此这般，你毫不费力就给她留下了好印象。 Now picture this. You meet someone new. “What do you do？” he asks. 再设想另一个场景：你新认识一个朋友。“你是干什么的？”他问。 “I’m a passionate， innovative， dynamic provider of architectural services with a collaborative approach to creating and delivering outstanding world-class client and user experiences.” “我是一个充满激情、有创意有活力的建筑供应商，具备挖掘和提供卓越一流的客户与用户的经验。” Do you describe yourself differently – on your website， promotional materials， or especially on social media – than you do in person？ Do you use cheesy clichés and overblown superlatives and breathless adjectives？ | 
