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【老外叫我们写1篇关于青岛啤酒为什么能畅销的2023左右字的英语.(是关于市场营销方面的)】

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问题:【老外叫我们写1篇关于青岛啤酒为什么能畅销的2023左右字的英语.(是关于市场营销方面的)】

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网友采纳  Tsingtao®BeerisbrewedandbottledbytheTsingtaoBrewery,thelargestandmostprestigiousoftheapproximately600breweriesoperatinginChina.TheTsingtaoBreweryitselfhasgrownfromfourbreweriesin1996to48today.TheTsingtaobrandissoldinmorethan50countriesworldwideandaccountsformorethan50percentofChina鈥檚totalbeerexports.Infact,Tsingtaoisthenumber-onebrandedconsumerproductexportedfromChina.  Sincecomingintomarket,QingdaoBeer鈥檚Gold-PlatinumSerieshasbeenconsideredbyconsumersasbeingthe  productofthehighestgrade,soldatthehighestprice,thebestsavor,thenewestdesign,andwiththemostofhigh-techcontents(e.g.,patentedbottleshapedesignandbottlemarksprintedwithGermanMerckCo.鈥檚pearliticpowderaprintingtechnique  solelyusedinthepresentbeermarket)amongbeerproducts.Therequirementsofproductiontechniquesfullycomplywiththoseintheinternationalexportationstandard,witha365-dayguaranteeperiod.  Havingbeensilentfor5years,TsingdaoBeerCorporationissteppingonthewaytoanewroundofexpansion.  Expansionmodelhastransformedquietly.  Ifpastexpansionmodelissaidtobecharacterizedas"Plantestablishmentpriortomarketdevelopment","marketdevelopmentpriortoplantestablishment"isthetypicalfeatureofthisroundofexpansion.ThisisthequalitativedifferencebetweenthisroundofexpansionandthepastoneofTsingdaoBeerCorporation.  In1998,TsingdaoBeerCorporationestablisheda"leadingbrand"developmentstrategywithbrand-drivenassetrestructuringascoreandtooktheleadinsettingoffawaveofmergeandacquisition.TakingfulladvantageofthestrengthsuchasthebrandofTsingdaoBeer,capital,technology,policyandtalents,TsingdaoBeerCorporationhastakenovernearly40brewersinShanghai,Pingdu,Rizhao,Pingyuan,Heze,Xuecheng,Rongcheng,Ma'anshan,Huangshi,Yingcheng,PenglaiandWuhu,etc.throughbankruptcyacquisition,policymergerandshareholdingscombinationandsteppedonthewaytoeconomyofscalewithlowcostexpansion.  AlthoughtheexpansionofTsingdaoBeerCorporationfeatured"plantestablishmentpriortomarketdevelopment",thismodelwastherightstrategicoptionthen.Atthattime,small-sizedbreweriessufferedlossoneafteranother.Meanwhile,brewerieswithforeignbrandswereunabletoadapttolocalenvironmentduetohighcostofbreweryestablishmentandmanagement,highmarketinputandcapitalconsumption.Over90%ofthemsufferedgreatlossandstartedtoretreat.Mostbrewerieswithforeignbrandssoughtforcooperationwithdomesticleadingbreweriesincludingthoselistedamongtop10inworldbeerindustry.Itishightimethatlocalpowerfulenterprisesimplementlowcostexpansiontoenhancetheirstrength.TsingdaoBeerCorporationtookadvantageoftherareopportunitytocompletestrategicarrangementindomesticmarketinashortwhile.TheoutputofTsingdaoBeerCorporationincreasedrapidlyto3milliontonsfrom300,000tons.  Afterthefirstroundofexpansioncompletedbasically,TsingdaoBeerCorporationhasturnedfocustointernalresourceconvergencefromexternalmergeandacquisition,toconnotativedevelopmentfromextrovertedexpansion,highlightingassetsefficiencyandmarketterminal.Steppingonthewaytothiskindofconnotativedevelopment
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