问题:【老外叫我们写1篇关于青岛啤酒为什么能畅销的2023左右字的英语.(是关于市场营销方面的)】
答案:↓↓↓ 刘继红的回答: 网友采纳 Tsingtao®BeerisbrewedandbottledbytheTsingtaoBrewery,thelargestandmostprestigiousoftheapproximately600breweriesoperatinginChina.TheTsingtaoBreweryitselfhasgrownfromfourbreweriesin1996to48today.TheTsingtaobrandissoldinmorethan50countriesworldwideandaccountsformorethan50percentofChina鈥檚totalbeerexports.Infact,Tsingtaoisthenumber-onebrandedconsumerproductexportedfromChina. Sincecomingintomarket,QingdaoBeer鈥檚Gold-PlatinumSerieshasbeenconsideredbyconsumersasbeingthe productofthehighestgrade,soldatthehighestprice,thebestsavor,thenewestdesign,andwiththemostofhigh-techcontents(e.g.,patentedbottleshapedesignandbottlemarksprintedwithGermanMerckCo.鈥檚pearliticpowderaprintingtechnique solelyusedinthepresentbeermarket)amongbeerproducts.Therequirementsofproductiontechniquesfullycomplywiththoseintheinternationalexportationstandard,witha365-dayguaranteeperiod. Havingbeensilentfor5years,TsingdaoBeerCorporationissteppingonthewaytoanewroundofexpansion. Expansionmodelhastransformedquietly. Ifpastexpansionmodelissaidtobecharacterizedas"Plantestablishmentpriortomarketdevelopment","marketdevelopmentpriortoplantestablishment"isthetypicalfeatureofthisroundofexpansion.ThisisthequalitativedifferencebetweenthisroundofexpansionandthepastoneofTsingdaoBeerCorporation. In1998,TsingdaoBeerCorporationestablisheda"leadingbrand"developmentstrategywithbrand-drivenassetrestructuringascoreandtooktheleadinsettingoffawaveofmergeandacquisition.TakingfulladvantageofthestrengthsuchasthebrandofTsingdaoBeer,capital,technology,policyandtalents,TsingdaoBeerCorporationhastakenovernearly40brewersinShanghai,Pingdu,Rizhao,Pingyuan,Heze,Xuecheng,Rongcheng,Ma'anshan,Huangshi,Yingcheng,PenglaiandWuhu,etc.throughbankruptcyacquisition,policymergerandshareholdingscombinationandsteppedonthewaytoeconomyofscalewithlowcostexpansion. AlthoughtheexpansionofTsingdaoBeerCorporationfeatured"plantestablishmentpriortomarketdevelopment",thismodelwastherightstrategicoptionthen.Atthattime,small-sizedbreweriessufferedlossoneafteranother.Meanwhile,brewerieswithforeignbrandswereunabletoadapttolocalenvironmentduetohighcostofbreweryestablishmentandmanagement,highmarketinputandcapitalconsumption.Over90%ofthemsufferedgreatlossandstartedtoretreat.Mostbrewerieswithforeignbrandssoughtforcooperationwithdomesticleadingbreweriesincludingthoselistedamongtop10inworldbeerindustry.Itishightimethatlocalpowerfulenterprisesimplementlowcostexpansiontoenhancetheirstrength.TsingdaoBeerCorporationtookadvantageoftherareopportunitytocompletestrategicarrangementindomesticmarketinashortwhile.TheoutputofTsingdaoBeerCorporationincreasedrapidlyto3milliontonsfrom300,000tons. Afterthefirstroundofexpansioncompletedbasically,TsingdaoBeerCorporationhasturnedfocustointernalresourceconvergencefromexternalmergeandacquisition,toconnotativedevelopmentfromextrovertedexpansion,highlightingassetsefficiencyandmarketterminal.Steppingonthewaytothiskindofconnotativedevelopment |