The power of colour 色彩的魅力
<p>随身英语<span word="The">The</span> <span word="power">power</span> <span word="of">of</span> <span word="colour">colour</span> 色彩的魅力</p><p> </p><p>红色对你来说意味着什么？那么紫色、黑色和绿色分别带有什么象征意义呢？哪个颜色会给人一种可靠的感觉？在设计师与市场营销人员竖立品牌形象时，颜色起着非常重要的作用。本集《随身英语》探讨不同的色彩在注重品牌化的当今市场中所扮演的角色。</p><p>课文内容 <span word="Vocabulary">Vocabulary</span>: <span word="Branding">Branding</span> 词汇: 品牌化 <span word="Take">Take</span> <span word="five">five</span> <span word="colours">colours</span>: <span word="red">red</span>, <span word="black">black</span>, <span word="blue">blue</span>, <span word="green">green</span> <span word="and">and</span> <span word="purple">purple</span>. <span word="How">How</span> <span word="do">do</span> <span word="they">they</span> <span word="make">make</span> <span word="you">you</span> <span word="feel">feel</span>?</p><p><span word="It">It</span>’<span word="s">s</span> <span word="a">a</span> <span word="question">question</span> <span word="of">of</span> <span word="supreme">supreme</span> <span word="significance">significance</span> <span word="to">to</span> <span word="desingers">desingers</span> <span word="and">and</span> <span word="marketers">marketers</span>. <span word="British">British</span> <span word="fashion">fashion</span> <span word="desinger">desinger</span> <span word="Wayne">Wayne</span> <span word="Hemingway">Hemingway</span> <span word="explored">explored</span> <span word="this">this</span> <span word="topic">topic</span> <span word="in">in</span> <span word="a">a</span> <span word="BBC">BBC</span> <span word="radio">radio</span> <span word="programme">programme</span> <span word="about">about</span> <span word="the">the</span> <span word="psychology">psychology</span> <span word="of">of</span> <span word="colour">colour</span>. <span word="You">You</span> <span word="can">can</span> <span word="read">read</span> <span word="a">a</span> <span word="summary">summary</span> <span word="of">of</span> <span word="his">his</span> <span word="ideas">ideas</span> <span word="below">below</span>. <span word="Do">Do</span> <span word="you">you</span> <span word="agree">agree</span> <span word="with">with</span> <span word="him">him</span>? <span word="Or">Or</span> <span word="do">do</span> <span word="you">you</span> <span word="think">think</span> <span word="the">the</span> <span word="meaning">meaning</span> <span word="of">of</span> <span word="colour">colour</span> <span word="depends">depends</span> <span word="on">on</span> <span word="the">the</span> <span word="culture">culture</span> <span word="you">you</span> <span word="live">live</span> <span word="in">in</span>?</p><p><span word="Red">Red</span> <span word="is">is</span>, <span word="of">of</span> <span word="course">course</span>, <span word="considered">considered</span> <span word="auspicious">auspicious</span> <span word="in">in</span> <span word="China">China</span>. <span word="But">But</span> <span word="he">he</span> <span word="points">points</span> <span word="out">out</span> <span word="that">that</span> <span word="it">it</span>’<span word="s">s</span> <span word="a">a</span> <span word="powerful">powerful</span> <span word="colour">colour</span> <span word="wherever">wherever</span> <span word="you">you</span> <span word="go">go</span>, <span word="with">with</span> <span word="some">some</span> <span word="serious">serious</span> <span word="scientific">scientific</span> <span word="credentials">credentials</span>. <span word="Studies">Studies</span> <span word="have">have</span> <span word="indicated">indicated</span> <span word="that">that</span> <span word="red">red</span> “<span word="raises">raises</span> <span word="blood">blood</span> <span word="pressure">pressure</span>”, <span word="and">and</span> <span word="claim">claim</span> <span word="that">that</span> <span word="it">it</span> <span word="stands">stands</span> <span word="out">out</span> <span word="from">from</span> <span word="other">other</span> <span word="colours">colours</span> <span word="thanks">thanks</span> <span word="to">to</span> <span word="its">its</span> <span word="long">long</span> <span word="wavelength">wavelength</span>. <span word="Hemingway">Hemingway</span> <span word="says">says</span> <span word="it">it</span> <span word="apears">apears</span> <span word="to">to</span> <span word="be">be</span> “<span word="coming">coming</span> <span word="towards">towards</span> <span word="you">you</span>”, <span word="and">and</span> <span word="so">so</span> <span word="is">is</span> <span word="useful">useful</span> <span word="for">for</span> <span word="emergency">emergency</span> <span word="and">and</span> <span word="alarm">alarm</span> <span word="signs">signs</span>, <span word="and">and</span> <span word="also">also</span> <span word="to">to</span> <span word="for">for</span> <span word="conveying">conveying</span> “<span word="urgency">urgency</span>” <span word="in">in</span> <span word="general">general</span>. <span word="That">That</span>’<span word="s">s</span> <span word="why">why</span> <span word="he">he</span> <span word="thinks">thinks</span> <span word="red">red</span> <span word="sale">sale</span> <span word="posters">posters</span> <span word="seem">seem</span> <span word="to">to</span> <span word="yell">yell</span> <span word="at">at</span> <span word="us">us</span>: “<span word="Quick">Quick</span>, <span word="buy">buy</span> <span word="it">it</span> <span word="now">now</span>!”</p><p><span word="Black">Black</span> <span word="has">has</span> <span word="a">a</span> <span word="different">different</span> <span word="sense">sense</span>. <span word="In">In</span> <span word="the">the</span> <span word="West">West</span> <span word="it">it</span>’<span word="s">s</span> <span word="associated">associated</span> <span word="with">with</span> <span word="death">death</span>, <span word="but">but</span> <span word="that">that</span> <span word="hasn">hasn</span>’<span word="t">t</span> <span word="stopped">stopped</span> <span word="it">it</span> <span word="becoming">becoming</span> <span word="a">a</span> <span word="prestigious">prestigious</span> <span word="and">and</span> <span word="mysterious">mysterious</span> <span word="colour">colour</span>. <span word="Hemingway">Hemingway</span> <span word="says">says</span> <span word="it">it</span>’<span word="s">s</span> <span word="the">the</span> <span word="colour">colour</span> <span word="of">of</span> <span word="luxury">luxury</span> <span word="brands">brands</span>: <span word="things">things</span> <span word="like">like</span> “<span word="glossy">glossy</span> <span word="black">black</span> <span word="limousines">limousines</span>” <span word="and">and</span> “<span word="designer">designer</span> <span word="watches">watches</span>” <span word="are">are</span> <span word="often">often</span> <span word="black">black</span>. <span word="He">He</span> <span word="says">says</span> <span word="it">it</span>’<span word="s">s</span> “<span word="very">very</span> <span word="powerful">powerful</span> <span word="and">and</span> <span word="sophisticated">sophisticated</span> <span word="when">when</span> <span word="used">used</span> <span word="as">as</span> <span word="a">a</span> <span word="primary">primary</span> <span word="colour">colour</span> <span word="in">in</span> <span word="branding">branding</span>.”</p>
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