The future of advertising 广告产业的未来
<p>随身英语<span word="The">The</span> <span word="future">future</span> <span word="of">of</span> <span word="advertising">advertising</span> 广告产业的未来 </p><p>现代社会中，广告信息随处可见，这一产业的未来会有哪些改变？我们是否会迎来这样的一天：当人们走在城市的街道上时，一抬头就能看到映射在天空中高达200米的广告影像？跟随《随身英语》探讨并展望这项可能彻底改变人与广告间关系的新科技。</p><p>课文内容 <span word="Vocabulary">Vocabulary</span>: <span word="Advertising">Advertising</span> 词汇: 广告业 <span word="Imagine">Imagine</span> <span word="a">a</span> <span word="future">future</span> <span word="where">where</span> <span word="our">our</span> <span word="streets">streets</span> <span word="are">are</span> <span word="filled">filled</span> <span word="with">with</span> <span word="ads">ads</span> 200<span word="m">m</span> <span word="tall">tall</span>; <span word="where">where</span> <span word="billboards">billboards</span> <span word="change">change</span> <span word="before">before</span> <span word="our">our</span> <span word="eyes">eyes</span> <span word="to">to</span> <span word="give">give</span> <span word="us">us</span> <span word="personalised">personalised</span> <span word="messages">messages</span>; <span word="and">and</span> <span word="where">where</span> <span word="companies">companies</span> <span word="track">track</span> <span word="our">our</span> <span word="every">every</span> <span word="move">move</span> <span word="as">as</span> <span word="we">we</span> <span word="walk">walk</span> <span word="through">through</span> <span word="a">a</span> <span word="city">city</span>, <span word="pinging">pinging</span> <span word="our">our</span> <span word="phones">phones</span> <span word="with">with</span> <span word="special">special</span> <span word="offers">offers</span> <span word="as">as</span> <span word="we">we</span> <span word="near">near</span> <span word="their">their</span> <span word="shops">shops</span>.</p><p><span word="In">In</span> <span word="fact">fact</span>, <span word="all">all</span> <span word="of">of</span> <span word="these">these</span> <span word="forms">forms</span> <span word="of">of</span> <span word="advertising">advertising</span> <span word="are">are</span> <span word="already">already</span> <span word="being">being</span> <span word="tested">tested</span>. <span word="Let">Let</span>'<span word="s">s</span> <span word="take">take</span> <span word="the">the</span> <span word="first">first</span> <span word="of">of</span> <span word="these">these</span> <span word="ideas">ideas</span>. <span word="Back">Back</span> <span word="in">in</span> 1982, <span word="science">science</span> <span word="fiction">fiction</span> <span word="movie">movie</span> <span word="Blade">Blade</span> <span word="Runner">Runner</span> <span word="envisaged">envisaged</span> <span word="a">a</span> <span word="futuristic">futuristic</span> <span word="cityscape">cityscape</span> <span word="where">where</span> <span word="giant">giant</span> <span word="adverts">adverts</span> <span word="stretched">stretched</span> <span word="the">the</span> <span word="full">full</span> <span word="height">height</span> <span word="of">of</span> <span word="skyscrapers">skyscrapers</span>. <span word="And">And</span> <span word="UK">UK</span> <span word="company">company</span> <span word="Lightvert">Lightvert</span> <span word="are">are</span> <span word="now">now</span> <span word="doing">doing</span> <span word="something">something</span> <span word="very">very</span> <span word="similar">similar</span>; <span word="with">with</span> <span word="one">one</span> <span word="crucial">crucial</span> <span word="difference">difference</span>.</p><p><span word="Instead">Instead</span> <span word="of">of</span> <span word="making">making</span> <span word="immense">immense</span> <span word="physical">physical</span> <span word="adverts">adverts</span>, <span word="their">their</span> <span word="commercials">commercials</span> <span word="are">are</span> <span word="beamed">beamed</span> <span word="straight">straight</span> <span word="into">into</span> <span word="consumers">consumers</span>' <span word="eyes">eyes</span>. <span word="They">They</span> <span word="do">do</span> <span word="this">this</span> <span word="by">by</span> <span word="attaching">attaching</span> <span word="a">a</span> <span word="strip">strip</span> <span word="of">of</span> <span word="reflective">reflective</span> <span word="material">material</span> <span word="onto">onto</span> <span word="a">a</span> <span word="building">building</span> <span word="and">and</span> <span word="projecting">projecting</span> <span word="an">an</span> <span word="image">image</span> <span word="onto">onto</span> <span word="it">it</span>. <span word="This">This</span> <span word="image">image</span> <span word="then">then</span> '<span word="bounces">bounces</span>' <span word="out">out</span> <span word="into">into</span> <span word="the">the</span> <span word="world">world</span>. <span word="When">When</span> <span word="you">you</span> <span word="pass">pass</span> <span word="directly">directly</span> <span word="in">in</span> <span word="front">front</span> <span word="of">of</span> <span word="the">the</span> <span word="image">image</span>, <span word="you">you</span> <span word="see">see</span> <span word="it">it</span>. <span word="It">It</span> <span word="appears">appears</span> <span word="to">to</span> <span word="be">be</span> <span word="huge">huge</span> <span word="and">and</span> <span word="suspended">suspended</span> <span word="in">in</span> <span word="mid">mid</span>-<span word="air">air</span>, <span word="but">but</span> <span word="others">others</span> <span word="can">can</span>'<span word="t">t</span> <span word="see">see</span> <span word="it">it</span> – <span word="it">it</span>'<span word="s">s</span> <span word="only">only</span> <span word="visible">visible</span> <span word="from">from</span> <span word="one">one</span> <span word="location">location</span>. <span word="Lightvert">Lightvert</span> <span word="claims">claims</span> <span word="this">this</span> <span word="form">form</span> <span word="of">of</span> <span word="advertising">advertising</span> <span word="is">is</span> <span word="unobstrusive">unobstrusive</span> <span word="and">and</span> <span word="can">can</span> "<span word="unlock">unlock</span>" <span word="large">large</span> <span word="amounts">amounts</span> <span word="of">of</span> "<span word="high">high</span>-<span word="value">value</span> <span word="advertising">advertising</span> <span word="real">real</span>-<span word="estate">estate</span>".</p>
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