Getting something for nothing 天下没有免费的午餐
<p>随身英语 <span word="Getting">Getting</span> <span word="something">something</span> <span word="for">for</span> <span word="nothing">nothing</span> 天下没有免费的午餐 </p><p><span word="Play">Play</span> <span word="audio">audio</span> <span word="file">file</span> 没有人不喜欢拿免费的东西，但俗话说，天下没有免费的午餐——在接过赠品的同时，我们其实也付出了相应的“代价”。这期节目探讨在哪些地方最有可能拿到免费的小样，还会为大家介绍商家以激励顾客消费为目的的常用营销策略。来收听本集 《随身英语》吧，这说不定会是<span word="BBC">BBC</span>英语教学发放的最好的赠品！</p><p>课文内容 <span word="Vocabulary">Vocabulary</span>: <span word="marketing">marketing</span> 词汇: 营销 <span word="Everybody">Everybody</span> <span word="likes">likes</span> <span word="to">to</span> <span word="get">get</span> <span word="a">a</span> <span word="freebie">freebie</span> – <span word="something">something</span> <span word="given">given</span> <span word="to">to</span> <span word="you">you</span> <span word="to">to</span> <span word="try">try</span> <span word="for">for</span> <span word="free">free</span>. <span word="On">On</span> <span word="my">my</span> <span word="commute">commute</span> <span word="to">to</span> <span word="work">work</span> <span word="today">today</span> <span word="I">I</span> <span word="was">was</span> <span word="offered">offered</span> <span word="a">a</span> <span word="complimentary">complimentary</span> <span word="sample">sample</span> <span word="of">of</span> <span word="washing">washing</span> <span word="powder">powder</span> <span word="and">and</span> <span word="a">a</span> <span word="bottle">bottle</span> <span word="of">of</span> <span word="new">new</span> <span word="mineral">mineral</span> <span word="water">water</span>. <span word="Lucky">Lucky</span> <span word="me">me</span> <span word="eh">eh</span>? <span word="Well">Well</span> <span word="it">it</span>'<span word="s">s</span> <span word="not">not</span> <span word="necessarily">necessarily</span> <span word="down">down</span> <span word="to">to</span> <span word="luck">luck</span> – <span word="where">where</span> <span word="you">you</span> <span word="can">can</span> <span word="grab">grab</span> <span word="a">a</span> <span word="freebie">freebie</span> <span word="depends">depends</span> <span word="on">on</span> <span word="a">a</span> <span word="number">number</span> <span word="of">of</span> <span word="factors">factors</span>.</p><p><span word="For">For</span> <span word="businesses">businesses</span>, <span word="giving">giving</span> <span word="out">out</span> <span word="something">something</span> <span word="for">for</span> <span word="nothing">nothing</span> <span word="is">is</span> <span word="an">an</span> <span word="important">important</span> <span word="marketing">marketing</span> <span word="technique">technique</span>. <span word="We">We</span> <span word="might">might</span> <span word="not">not</span> <span word="give">give</span> <span word="it">it</span> <span word="much">much</span> <span word="thought">thought</span> <span word="but">but</span> <span word="they">they</span> <span word="are">are</span> <span word="keen">keen</span> <span word="to">to</span> <span word="see">see</span> <span word="our">our</span> <span word="reaction">reaction</span> <span word="and">and</span> <span word="hear">hear</span> <span word="our">our</span> <span word="feedback">feedback</span> <span word="and">and</span> <span word="ultimately">ultimately</span> <span word="make">make</span> <span word="us">us</span> <span word="buy">buy</span> <span word="more">more</span>.<span word="But">But</span> <span word="who">who</span> <span word="they">they</span> <span word="hear">hear</span> <span word="from">from</span> <span word="is">is</span> <span word="very">very</span> <span word="crucial">crucial</span>. <span word="They">They</span> <span word="want">want</span> <span word="to">to</span> <span word="target">target</span> <span word="the">the</span> <span word="so">so</span>-<span word="called">called</span> <span word="trendsetters">trendsetters</span> <span word="and">and</span> <span word="influencers">influencers</span>, <span word="in">in</span> <span word="the">the</span> <span word="hope">hope</span> <span word="that">that</span> <span word="they">they</span> <span word="will">will</span> <span word="speak">speak</span> <span word="positively">positively</span> <span word="about">about</span> <span word="the">the</span> <span word="product">product</span> <span word="and">and</span> <span word="then">then</span> <span word="sell">sell</span> <span word="more">more</span>.</p><p><span word="In">In</span> <span word="the">the</span> <span word="UK">UK</span>, <span word="the">the</span> <span word="makers">makers</span> <span word="of">of</span> <span word="an">an</span> <span word="upmarket">upmarket</span> <span word="popcorn">popcorn</span> <span word="brand">brand</span> <span word="gave">gave</span> <span word="out">out</span> <span word="free">free</span> <span word="packets">packets</span> <span word="at">at</span> <span word="London">London</span>'<span word="s">s</span> <span word="Fashion">Fashion</span> <span word="Week">Week</span> <span word="to">to</span> <span word="create">create</span> <span word="a">a</span> <span word="buzz">buzz</span> <span word="about">about</span> <span word="their">their</span> <span word="product">product</span> <span word="by">by</span> <span word="fashionable">fashionable</span> <span word="people">people</span>. <span word="A">A</span> <span word="spokesman">spokesman</span> <span word="said">said</span>"<span word="It">It</span>'<span word="s">s</span> <span word="less">less</span> <span word="about">about</span> <span word="immediate">immediate</span> <span word="increase">increase</span> <span word="in">in</span> <span word="sales">sales</span>, <span word="and">and</span> <span word="more">more</span> <span word="about">about</span> <span word="getting">getting</span> <span word="our">our</span> <span word="product">product</span> <span word="in">in</span> <span word="the">the</span> <span word="hands">hands</span> <span word="of">of</span> <span word="people">people</span> <span word="who">who</span> <span word="will">will</span> <span word="excitedly">excitedly</span> <span word="and">and</span> <span word="personally">personally</span> <span word="engage">engage</span> <span word="in">in</span> <span word="our">our</span> <span word="brand">brand</span> <span word="and">and</span> <span word="story">story</span>."</p>
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