meili 发表于 2022-10-18 21:54:22

联合利华将在美容护肤产品中弃用“美白”等字眼

<p>自从乔治·弗洛伊德事件后,反种族主义情绪在全球日益高涨。继强生宣布停售美白产品后,联合利华也宣布,公司旗下的护肤品牌<span word="Fair">Fair</span> & <span word="Lovely">Lovely</span>将改名,并将在今后的所有美容护肤产品中弃用“美白”等字眼。</p><p><span word="Unilever">Unilever</span> <span word="says">says</span> <span word="it">it</span> <span word="is">is</span> <span word="dropping">dropping</span> <span word="terms">terms</span> <span word="like">like</span> “<span word="whitening">whitening</span>,” “<span word="lightening">lightening</span>” <span word="and">and</span> “<span word="fair">fair</span>” <span word="from">from</span> <span word="its">its</span> <span word="marketing">marketing</span> <span word="language">language</span> <span word="to">to</span> <span word="better">better</span> <span word="promote">promote</span> <span word="racial">racial</span> <span word="inclusivity">inclusivity</span> <span word="in">in</span> <span word="the">the</span> <span word="beauty">beauty</span> <span word="industry">industry</span>. <span word="As">As</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="push">push</span>, <span word="the">the</span> <span word="consumer">consumer</span> <span word="products">products</span> <span word="giant">giant</span> <span word="will">will</span> <span word="rename">rename</span> <span word="its">its</span> <span word="Fair">Fair</span> & <span word="Lovely">Lovely</span> <span word="product">product</span> <span word="range">range</span>.</p><p>消费品巨头联合利华称,为了在美容产业中增进种族包容性,集团将在营销语言中弃用“美白”、“亮肤”和“白皙”等字眼,并将重新命名美容产品系列<span word="Fair">Fair</span> & <span word="Lovely">Lovely</span>(白皙&可爱)。</p>
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