meili 发表于 2022-10-18 21:51:29

隔离在家的人疯狂网购,但化妆品的销量骤降

<p><span word="Consumers">Consumers</span> <span word="are">are</span> <span word="stockpiling">stockpiling</span> <span word="plenty">plenty</span> <span word="of">of</span> <span word="items">items</span> <span word="they">they</span> <span word="consider">consider</span> <span word="to">to</span> <span word="be">be</span> <span word="necessities">necessities</span> <span word="during">during</span> <span word="the">the</span> <span word="pandemic">pandemic</span>. <span word="Not">Not</span> <span word="on">on</span> <span word="their">their</span> <span word="shopping">shopping</span> <span word="lists">lists</span>: <span word="makeup">makeup</span> <span word="and">and</span> <span word="perfume">perfume</span>.</p><p>消费者正在大量囤积他们觉得在疫情期间必需的物品,但化妆品和香水并不在此列。</p><p><span word="Beauty">Beauty</span> <span word="industry">industry</span> <span word="watchers">watchers</span> <span word="and">and</span> <span word="cosmetics">cosmetics</span> <span word="companies">companies</span> <span word="say">say</span> <span word="consumers">consumers</span> <span word="are">are</span> <span word="gravitating">gravitating</span> <span word="toward">toward</span> <span word="a">a</span> <span word="more">more</span> <span word="low">low</span>-<span word="maintenance">maintenance</span> <span word="and">and</span> <span word="natural">natural</span> <span word="look">look</span>. <span word="People">People</span> <span word="are">are</span> <span word="staying">staying</span> <span word="at">at</span> <span word="home">home</span> <span word="and">and</span> <span word="paying">paying</span> <span word="more">more</span> <span word="attention">attention</span> <span word="to">to</span> <span word="their">their</span> <span word="health">health</span>, <span word="prompting">prompting</span> <span word="them">them</span> <span word="to">to</span> <span word="shift">shift</span> <span word="focus">focus</span> <span word="to">to</span> <span word="their">their</span> <span word="skincare">skincare</span> <span word="rather">rather</span> <span word="than">than</span> <span word="their">their</span> <span word="makeup">makeup</span> <span word="routines">routines</span>, <span word="they">they</span> <span word="said">said</span>.</p><p>美容行业观察人士和化妆品公司称,消费者更喜欢维护成本低、自然的妆容。人们宅在家,更关注的是健康,所以对护肤的重视程度多于化妆。</p><p>"<span word="With">With</span> <span word="the">the</span> <span word="stay">stay</span>-<span word="at">at</span>-<span word="home">home</span> <span word="order">order</span> <span word="in">in</span> <span word="effect">effect</span> <span word="since">since</span> <span word="early">early</span> <span word="March">March</span>, <span word="there">there</span> <span word="really">really</span> <span word="isn">isn</span>'<span word="t">t</span> <span word="any">any</span> <span word="need">need</span> <span word="to">to</span> <span word="apply">apply</span> <span word="makeup">makeup</span> <span word="the">the</span> <span word="way">way</span> <span word="we">we</span> <span word="were">were</span> <span word="before">before</span>," <span word="Larissa">Larissa</span> <span word="Jensen">Jensen</span>, <span word="vice">vice</span> <span word="president">president</span> <span word="and">and</span> <span word="beauty">beauty</span> <span word="industry">industry</span> <span word="analyst">analyst</span> <span word="with">with</span> <span word="market">market</span> <span word="research">research</span> <span word="firm">firm</span> <span word="NPD">NPD</span> <span word="Group">Group</span>. <span word="And">And</span> <span word="then">then</span> <span word="there">there</span>'<span word="s">s</span> <span word="the">the</span> <span word="awkwardness">awkwardness</span> <span word="of">of</span> <span word="wearing">wearing</span> <span word="any">any</span> <span word="kind">kind</span> <span word="of">of</span> <span word="makeup">makeup</span> <span word="under">under</span> <span word="a">a</span> <span word="face">face</span> <span word="mask">mask</span>, <span word="especially">especially</span> <span word="sticky">sticky</span> <span word="lip">lip</span> <span word="gloss">gloss</span>.</p><p>市场调研公司<span word="NPD">NPD</span> <span word="Group">Group</span>的副总裁兼美容行业分析师<span word="Larissa">Larissa</span> <span word="Jensen">Jensen</span>说:“三月初开始实行居家隔离,几乎没有必要像以前那样化妆了。”而且戴口罩化妆也很尴尬,尤其是涂口红。</p><p><span word="Makeup">Makeup</span> <span word="sales">sales</span> <span word="were">were</span> <span word="down">down</span> 22% <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="quarter">quarter</span> <span word="versus">versus</span> <span word="a">a</span> <span word="year">year</span> <span word="ago">ago</span>, <span word="according">according</span> <span word="to">to</span> <span word="NPD">NPD</span>, <span word="while">while</span> <span word="fragrance">fragrance</span> <span word="sales">sales</span> <span word="declined">declined</span> 13%.</p>
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