我从广告中学到了语文
<p>——推销皇冠牌香烟广告词</p><p>——<span word="Advertising">Advertising</span> <span word="words">words</span> <span word="for">for</span> <span word="promoting">promoting</span> <span word="crown">crown</span> <span word="brand">brand</span> <span word="cigarettes">cigarettes</span></p><p>〔赏析〕香烟有毒，抽烟对人体有害，因而抽烟不宜提倡，应该禁止，但香烟也是一种产品，必须推销。如何解决这个矛盾呢？皇冠牌香烟的广告词可谓巧妙之极。广告词只有12个字，内容却很丰富，它既宣传了禁止抽烟这一主题思想，又达到了推销和赞颂皇冠香烟的效果。一方面是宣传的积极，包括皇冠牌在内所有香烟都在禁止之列，而且态度坚决；另一方面是推销的积极，皇冠香烟虽然也在禁止之列，但毕竟与众不同，如果要抽的话是皇冠，给人以很大的诱惑力。这两方面和谐地统一于一个简短的语句中。</p><p>[<span word="appreciation">appreciation</span>] <span word="cigarettes">cigarettes</span> <span word="are">are</span> <span word="poisonous">poisonous</span> <span word="and">and</span> <span word="harmful">harmful</span> <span word="to">to</span> <span word="human">human</span> <span word="body">body</span>, <span word="so">so</span> <span word="smoking">smoking</span> <span word="should">should</span> <span word="not">not</span> <span word="be">be</span> <span word="advocated">advocated</span> <span word="and">and</span> <span word="should">should</span> <span word="be">be</span> <span word="banned">banned</span>, <span word="but">but</span> <span word="cigarettes">cigarettes</span> <span word="are">are</span> <span word="also">also</span> <span word="a">a</span> <span word="product">product</span> <span word="and">and</span> <span word="must">must</span> <span word="be">be</span> <span word="promoted">promoted</span>. <span word="How">How</span> <span word="to">to</span> <span word="solve">solve</span> <span word="this">this</span> <span word="contradiction">contradiction</span>? <span word="The">The</span> <span word="advertising">advertising</span> <span word="words">words</span> <span word="of">of</span> <span word="crown">crown</span> <span word="brand">brand</span> <span word="cigarettes">cigarettes</span> <span word="are">are</span> <span word="extremely">extremely</span> <span word="ingenious">ingenious</span>. <span word="There">There</span> <span word="are">are</span> <span word="only">only</span> 12 <span word="words">words</span> <span word="in">in</span> <span word="the">the</span> <span word="advertisement">advertisement</span>, <span word="but">but</span> <span word="the">the</span> <span word="content">content</span> <span word="is">is</span> <span word="very">very</span> <span word="rich">rich</span>. <span word="It">It</span> <span word="not">not</span> <span word="only">only</span> <span word="publicizes">publicizes</span> <span word="the">the</span> <span word="theme">theme</span> <span word="of">of</span> <span word="no">no</span> <span word="smoking">smoking</span>, <span word="but">but</span> <span word="also">also</span> <span word="achieves">achieves</span> <span word="the">the</span> <span word="effect">effect</span> <span word="of">of</span> <span word="promoting">promoting</span> <span word="and">and</span> <span word="praising">praising</span> <span word="crown">crown</span> <span word="cigarettes">cigarettes</span>. <span word="On">On</span> <span word="the">the</span> <span word="one">one</span> <span word="hand">hand</span>, <span word="it">it</span> <span word="is">is</span> <span word="a">a</span> <span word="positive">positive</span> <span word="publicity">publicity</span>, <span word="including">including</span> <span word="the">the</span> <span word="crown">crown</span> <span word="brand">brand</span>, <span word="all">all</span> <span word="cigarettes">cigarettes</span> <span word="are">are</span> <span word="prohibited">prohibited</span>, <span word="and">and</span> <span word="the">the</span> <span word="attitude">attitude</span> <span word="is">is</span> <span word="firm">firm</span>; <span word="on">on</span> <span word="the">the</span> <span word="other">other</span> <span word="hand">hand</span>, <span word="it">it</span> <span word="is">is</span> <span word="a">a</span> <span word="positive">positive</span> <span word="promotion">promotion</span>, <span word="crown">crown</span> <span word="cigarettes">cigarettes</span> <span word="are">are</span> <span word="also">also</span> <span word="prohibited">prohibited</span>, <span word="but">but</span> <span word="they">they</span> <span word="are">are</span> <span word="different">different</span> <span word="after">after</span> <span word="all">all</span>, <span word="if">if</span> <span word="you">you</span> <span word="want">want</span> <span word="to">to</span> <span word="smoke">smoke</span>, <span word="it">it</span> <span word="is">is</span> <span word="crown">crown</span>, <span word="which">which</span> <span word="gives">gives</span> <span word="people">people</span> <span word="a">a</span> <span word="lot">lot</span> <span word="of">of</span> <span word="temptation">temptation</span>. <span word="These">These</span> <span word="two">two</span> <span word="aspects">aspects</span> <span word="are">are</span> <span word="harmoniously">harmoniously</span> <span word="unified">unified</span> <span word="in">in</span> <span word="a">a</span> <span word="short">short</span> <span word="sentence">sentence</span>.</p>
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