麦当劳、奥迪等品牌纷纷推出“社交隔离版”logo
<p>最近你会发现，麦当劳商标中的两个金拱门分开了，可口可乐、奥迪和大众商标中的字母也拉大了间距，这些都是品牌们新设计的“社交隔离版”<span word="logo">logo</span>。</p><p> <span word="Credit">Credit</span>: <span word="McDonald">McDonald</span>'<span word="s">s</span>, <span word="Nike">Nike</span>, <span word="Audi">Audi</span> <span word="and">and</span> <span word="Volkswagen">Volkswagen</span></p><p><span word="It">It</span>'<span word="s">s</span> <span word="not">not</span> <span word="just">just</span> <span word="people">people</span> <span word="that">that</span> <span word="are">are</span> <span word="social">social</span> <span word="distancing">distancing</span>. <span word="Brands">Brands</span> <span word="are">are</span> <span word="doing">doing</span> <span word="it">it</span> <span word="too">too</span>.</p><p>不只是人在社交隔离，品牌也在社交隔离。</p><p><span word="McDonald">McDonald</span>'<span word="s">s</span>, <span word="Coca">Coca</span>-<span word="Cola">Cola</span>, <span word="Audi">Audi</span> <span word="and">and</span> <span word="Volkswagen">Volkswagen</span> <span word="are">are</span> <span word="just">just</span> <span word="a">a</span> <span word="few">few</span> <span word="of">of</span> <span word="the">the</span> <span word="corporate">corporate</span> <span word="conglomerates">conglomerates</span> <span word="that">that</span> <span word="are">are</span> <span word="interpreting">interpreting</span> "<span word="social">social</span> <span word="distancing">distancing</span>" <span word="with">with</span> <span word="logo">logo</span> <span word="redesigns">redesigns</span>.</p><p>麦当劳、可口可乐、奥迪和大众只是用重新设计品牌标识来诠释“社交隔离”的其中几个企业集团而已。</p><p><span word="The">The</span> <span word="term">term</span> <span word="has">has</span> <span word="become">become</span> <span word="popular">popular</span> <span word="recently">recently</span> <span word="because">because</span> <span word="of">of</span> <span word="the">the</span> <span word="spread">spread</span> <span word="of">of</span> <span word="the">the</span> <span word="novel">novel</span> <span word="coronavirus">coronavirus</span>. <span word="Social">Social</span> <span word="distancing">distancing</span> <span word="means">means</span> <span word="standing">standing</span> 6 <span word="feet">feet</span> <span word="apart">apart</span> <span word="from">from</span> <span word="others">others</span> <span word="in">in</span> <span word="an">an</span> <span word="effort">effort</span> <span word="to">to</span> <span word="lower">lower</span> <span word="the">the</span> <span word="risk">risk</span> <span word="of">of</span> <span word="contracting">contracting</span> <span word="the">the</span> <span word="illness">illness</span>.</p><p>最近由于新冠病毒的传播，社交隔离一词变得流行起来。社交隔离意味着和别人保持6英尺<span word="The">The</span> <span word="messages">messages</span> <span word="and">and</span> <span word="logos">logos</span> <span word="created">created</span> <span word="to">to</span> <span word="promote">promote</span> <span word="social">social</span> <span word="distancing">distancing</span> <span word="have">have</span> <span word="pros">pros</span> <span word="and">and</span> <span word="cons">cons</span>, <span word="according">according</span> <span word="to">to</span> <span word="two">two</span> <span word="experts">experts</span> <span word="in">in</span> <span word="the">the</span> <span word="design">design</span> <span word="field">field</span>.</p><p>设计领域的两个专家表示，用品牌标识信息推广社交隔离有利有弊。</p><p>"<span word="Our">Our</span> <span word="current">current</span> <span word="global">global</span> <span word="situation">situation</span> <span word="is">is</span> <span word="no">no</span> <span word="joke">joke</span>. <span word="It">It</span>'<span word="s">s</span> <span word="a">a</span> <span word="serious">serious</span> <span word="matter">matter</span>," <span word="Douglas">Douglas</span> <span word="Sellers">Sellers</span>, <span word="executive">executive</span> <span word="creative">creative</span> <span word="director">director</span> <span word="for">for</span> <span word="firm">firm</span> <span word="Siegel">Siegel</span>+<span word="Gale">Gale</span> <span word="told">told</span> <span word="CNN">CNN</span> <span word="Business">Business</span>.</p>
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