肯德基应对疫情下架广告：吃吮指原味鸡时别吮指
<p><span word="KFC">KFC</span> <span word="recently">recently</span> <span word="paused">paused</span> <span word="an">an</span> <span word="ad">ad</span> <span word="campaign">campaign</span> <span word="in">in</span> <span word="the">the</span> <span word="U">U</span>.<span word="K">K</span>. <span word="that">that</span> <span word="shows">shows</span> <span word="people">people</span> <span word="licking">licking</span> <span word="their">their</span> <span word="fingers">fingers</span> <span word="after">after</span> <span word="more">more</span> <span word="than">than</span> 100 <span word="people">people</span> <span word="complained">complained</span> <span word="about">about</span> <span word="it">it</span> <span word="amid">amid</span> <span word="the">the</span> <span word="coronavirus">coronavirus</span> <span word="outbreak">outbreak</span>, <span word="according">according</span> <span word="to">to</span> <span word="The">The</span> <span word="Drum">Drum</span>.</p><p>《<span word="The">The</span> <span word="Drum">Drum</span>》杂志报道，肯德基最近下架了英国的一个广告，广告中的人们在吮吸手指，100多人在疫情爆发期间投诉了这个广告。</p><p><span word="The">The</span> <span word="ad">ad</span> <span word="is">is</span> <span word="called">called</span> "<span word="The">The</span> <span word="Piano">Piano</span>" <span word="and">and</span> <span word="is">is</span> <span word="a">a</span> <span word="play">play</span> <span word="on">on</span> <span word="the">the</span> <span word="company">company</span>'<span word="s">s</span> <span word="tagline">tagline</span> "<span word="Finger">Finger</span>-<span word="licking">licking</span> <span word="good">good</span>." <span word="In">In</span> <span word="the">the</span> <span word="video">video</span>, <span word="dozens">dozens</span> <span word="of">of</span> <span word="people">people</span> <span word="are">are</span> <span word="shown">shown</span> <span word="licking">licking</span> <span word="their">their</span> <span word="fingers">fingers</span> (<span word="and">and</span> <span word="in">in</span> <span word="one">one</span> <span word="case">case</span>, <span word="someone">someone</span> <span word="else">else</span>'<span word="s">s</span>) <span word="in">in</span> <span word="public">public</span> <span word="places">places</span> <span word="while">while</span> <span word="eating">eating</span> <span word="KFC">KFC</span>'<span word="s">s</span> <span word="chicken">chicken</span>. <span word="It">It</span>'<span word="s">s</span> <span word="set">set</span> <span word="to">to</span> <span word="the">the</span> <span word="sounds">sounds</span> <span word="of">of</span> <span word="Chopin">Chopin</span>’<span word="s">s</span> <span word="Nocturne">Nocturne</span> <span word="op">op</span>.9 <span word="No">No</span>.2.</p><p>这个广告名为“<span word="The">The</span> <span word="Piano">Piano</span>”，表现的是该公司的广告语“吮指留香”。广告中有数十个人在公共场所边吃肯德基的炸鸡边吮吸手指（有一个人吮吸的是别人的手指），配的音乐是肖邦降<span word="E">E</span>大调夜曲。</p><p><span word="According">According</span> <span word="to">to</span> <span word="the">the</span> <span word="outlet">outlet</span>, 163 <span word="people">people</span> <span word="complained">complained</span> <span word="to">to</span> <span word="the">the</span> <span word="UK">UK</span>'<span word="s">s</span> <span word="Advertising">Advertising</span> <span word="Standards">Standards</span> <span word="Authority">Authority</span> (<span word="ASA">ASA</span>) <span word="about">about</span> <span word="the">the</span> <span word="ad">ad</span>, <span word="which">which</span> <span word="premiered">premiered</span> <span word="two">two</span> <span word="weeks">weeks</span> <span word="ago">ago</span> <span word="as">as</span> <span word="people">people</span> <span word="were">were</span> <span word="being">being</span> <span word="encouraged">encouraged</span> <span word="to">to</span> <span word="wash">wash</span> <span word="their">their</span> <span word="hands">hands</span> <span word="often">often</span> <span word="and">and</span> <span word="avoid">avoid</span> <span word="public">public</span> <span word="gatherings">gatherings</span> <span word="because">because</span> <span word="of">of</span> <span word="the">the</span> <span word="coronavirus">coronavirus</span> <span word="outbreak">outbreak</span>.</p><p>肯德基称，有163个人向英国广告标准局投诉这个广告，两周前这个广告首播时受新冠肺炎影响，人们被鼓励要勤洗手，避免公众集会。</p><p><span word="The">The</span> <span word="complaints">complaints</span> <span word="reportedly">reportedly</span> <span word="called">called</span> <span word="the">the</span> <span word="ad">ad</span> "<span word="irresponsible">irresponsible</span>" <span word="and">and</span> <span word="said">said</span> <span word="that">that</span> <span word="it">it</span> <span word="encouraged">encouraged</span> <span word="behavior">behavior</span> <span word="that">that</span> <span word="could">could</span> <span word="spread">spread</span> <span word="the">the</span> <span word="virus">virus</span>.</p>
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