女性品牌正开始赚男人钱
<p><span word="As">As</span> <span word="gender">gender</span> <span word="norms">norms</span> <span word="shift">shift</span>, '<span word="women">women</span>'<span word="s">s</span> <span word="brands">brands</span>' <span word="are">are</span> <span word="going">going</span> <span word="after">after</span> <span word="a">a</span> <span word="new">new</span> <span word="demo">demo</span>: <span word="men">men</span>.</p><p>随着性别常规的转变，“女性品牌”正瞄准新的客户群体：男性。</p><p><span word="When">When</span> <span word="designers">designers</span> <span word="Monica">Monica</span> <span word="Zwirner">Zwirner</span> <span word="and">and</span> <span word="Lucy">Lucy</span> <span word="Wallace">Wallace</span> <span word="Eustice">Eustice</span> <span word="launched">launched</span> <span word="their">their</span> <span word="women">women</span>'<span word="s">s</span> <span word="handbag">handbag</span> <span word="startup">startup</span>, <span word="MZ">MZ</span> <span word="Wallace">Wallace</span>, <span word="in">in</span> 2000, <span word="they">they</span> <span word="spent">spent</span> <span word="a">a</span> <span word="lot">lot</span> <span word="of">of</span> <span word="time">time</span> <span word="pondering">pondering</span> <span word="what">what</span> <span word="they">they</span> <span word="should">should</span> <span word="call">call</span> <span word="their">their</span> <span word="new">new</span> <span word="brand">brand</span>.</p><p>2000年设计师莫妮卡·兹维尔纳和露西·华莱士·尤斯蒂斯在创办她们自己的女士手提包公司<span word="MZ">MZ</span> <span word="Wallace">Wallace</span>时，花了很多时间考虑新品牌的名字。</p><p><span word="They">They</span> <span word="considered">considered</span> <span word="following">following</span> <span word="the">the</span> <span word="path">path</span> <span word="of">of</span> <span word="many">many</span> <span word="other">other</span> <span word="American">American</span> <span word="designers">designers</span>—<span word="Kate">Kate</span> <span word="Spade">Spade</span>, <span word="Tory">Tory</span> <span word="Burch">Burch</span>, <span word="Rebecca">Rebecca</span> <span word="Minkoff">Minkoff</span>—<span word="and">and</span> <span word="simply">simply</span> <span word="using">using</span> <span word="their">their</span> <span word="own">own</span> <span word="names">names</span>. <span word="But">But</span> <span word="they">they</span> <span word="were">were</span> <span word="worried">worried</span> <span word="that">that</span> <span word="approach">approach</span> <span word="would">would</span> <span word="make">make</span> <span word="their">their</span> <span word="brand">brand</span> <span word="sound">sound</span> <span word="overly">overly</span> <span word="feminine">feminine</span>, <span word="something">something</span> <span word="they">they</span> <span word="wanted">wanted</span> <span word="to">to</span> <span word="avoid">avoid</span>.</p><p>她们曾考虑效仿其他美国设计师，如<span word="Kate">Kate</span> <span word="Spade">Spade</span>（凯特·丝蓓）、<span word="Tory">Tory</span> <span word="Burch">Burch</span>（托里·伯奇）、<span word="Rebecca">Rebecca</span> <span word="Minkoff">Minkoff</span>（丽贝卡·明科夫），用自己的名字为品牌命名。但她们担心这种做法会让她们的品牌听起来过于女性化，而这是他们想避免的。</p>
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