研究：有个好名字 公司融资更容易
<p>好名字不仅对一个人很重要，对一家公司也是同样。近日，一项科学研究发现，投资者对一家初创公司的印象受到公司名字的影响很大，朗朗上口的公司名称往往能获得更多投资。</p><p><span word="As">As</span> <span word="if">if</span> <span word="having">having</span> <span word="an">an</span> <span word="awesome">awesome</span> <span word="product">product</span> <span word="isn">isn</span>'<span word="t">t</span> <span word="hard">hard</span> <span word="enough">enough</span>: <span word="A">A</span> <span word="study">study</span> <span word="published">published</span> <span word="in">in</span> <span word="the">the</span> <span word="peer">peer</span>-<span word="reviewed">reviewed</span> <span word="academic">academic</span> <span word="journal">journal</span> <span word="Venture">Venture</span> <span word="Capital">Capital</span> <span word="has">has</span> <span word="found">found</span> <span word="that">that</span> <span word="a">a</span> <span word="startup">startup</span>'<span word="s">s</span> <span word="name">name</span> <span word="can">can</span> <span word="seriously">seriously</span> <span word="affect">affect</span> <span word="how">how</span> <span word="a">a</span> <span word="company">company</span> <span word="is">is</span> <span word="perceived">perceived</span> <span word="by">by</span> <span word="investors">investors</span>.</p><p>拥有一款出色的产品似乎还不够难，同行评议学术期刊《风险资本》上刊登的一项研究发现，一家初创公司的名字会影响投资者对该公司的印象。</p>
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