你发现了吗？餐厅都喜欢用长杯子装饮料，这是个心理学花招
<p><span word="How">How</span> <span word="big">big</span> <span word="is">is</span> <span word="your">your</span> <span word="glass">glass</span>? <span word="It">It</span>’<span word="s">s</span> <span word="well">well</span> <span word="known">known</span> <span word="that">that</span> <span word="serving">serving</span> <span word="food">food</span> <span word="and">and</span> <span word="drink">drink</span> <span word="using">using</span> <span word="larger">larger</span> <span word="crockery">crockery</span> <span word="and">and</span> <span word="glasses">glasses</span> <span word="can">can</span> <span word="make">make</span> <span word="you">you</span> <span word="consume">consume</span> <span word="more">more</span>, <span word="but">but</span> <span word="can">can</span> <span word="bars">bars</span> <span word="and">and</span> <span word="restaurants">restaurants</span> <span word="cash">cash</span> <span word="in">in</span> <span word="on">on</span> <span word="this">this</span> <span word="trick">trick</span>, <span word="using">using</span> <span word="it">it</span> <span word="to">to</span> <span word="make">make</span> <span word="you">you</span> <span word="buy">buy</span> <span word="more">more</span>?</p><p>你的杯子有多大？众所周知，用更大的陶制餐具和玻璃杯盛食物和饮料会使你吃更多，但酒吧和餐馆能利用这一伎俩使你购买更多产品并从中获利吗？</p><p><span word="It">It</span> <span word="seems">seems</span> <span word="that">that</span> <span word="they">they</span> <span word="can">can</span>. <span word="A">A</span> <span word="study">study</span> <span word="found">found</span> <span word="that">that</span> <span word="when">when</span> <span word="a">a</span> <span word="bar">bar</span> <span word="in">in</span> <span word="Cambridge">Cambridge</span> <span word="served">served</span> <span word="wine">wine</span> <span word="in">in</span> <span word="larger">larger</span> <span word="glasses">glasses</span>, <span word="the">the</span> <span word="amount">amount</span> <span word="customers">customers</span> <span word="bought">bought</span> <span word="and">and</span> <span word="drank">drank</span> <span word="increased">increased</span> <span word="by">by</span> <span word="an">an</span> <span word="average">average</span> <span word="of">of</span> 9 <span word="per">per</span> <span word="cent">cent</span>.</p><p>他们似乎能做到。一项研究发现，当剑桥的一家酒吧提供大杯葡萄酒时，顾客的购买量和饮用量平均增加了9%。</p><p><span word="This">This</span> <span word="probably">probably</span> <span word="happened">happened</span> <span word="because">because</span> <span word="larger">larger</span> <span word="glasses">glasses</span> <span word="make">make</span> <span word="a">a</span> <span word="regular">regular</span> <span word="serving">serving</span> <span word="appear">appear</span> <span word="smaller">smaller</span>, <span word="encouraging">encouraging</span> <span word="people">people</span> <span word="to">to</span> <span word="opt">opt</span> <span word="for">for</span> <span word="larger">larger</span> <span word="servings">servings</span> <span word="or">or</span> <span word="to">to</span> <span word="come">come</span> <span word="back">back</span> <span word="for">for</span> <span word="the">the</span> <span word="next">next</span> <span word="round">round</span> <span word="sooner">sooner</span>.</p><p>这可能是因为更大的杯子使正常的份量显得更少，促使人们选择更大杯的份量，或者更快地进入下一轮。</p><p><span word="It">It</span> <span word="could">could</span> <span word="also">also</span> <span word="be">be</span> <span word="that">that</span> <span word="people">people</span> <span word="enjoy">enjoy</span> <span word="the">the</span> <span word="feeling">feeling</span> <span word="of">of</span> <span word="drinking">drinking</span> <span word="from">from</span> <span word="oversized">oversized</span> <span word="glasses">glasses</span> <span word="more">more</span>, <span word="prompting">prompting</span> <span word="them">them</span> <span word="to">to</span> <span word="drink">drink</span> <span word="more">more</span>.</p><p>也有可能是因为人们更喜欢用超大的杯子喝酒的感觉，从而使他们喝得更多。</p><p><span word="The">The</span> <span word="teams">teams</span> <span word="behind">behind</span> <span word="all">all</span> <span word="this">this</span> <span word="research">research</span> <span word="hope">hope</span> <span word="to">to</span> <span word="improve">improve</span> <span word="public">public</span> <span word="health">health</span>, <span word="helping">helping</span> <span word="people">people</span> <span word="consume">consume</span> <span word="less">less</span>.</p><p>进行这些研究的团队希望改善公众健康状况，帮助人们减少消费。</p>
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