乐高与腾讯达成合作 将在智能玩具研发上发力
<p><span word="Danish">Danish</span> <span word="toymaker">toymaker</span> <span word="Lego">Lego</span> <span word="is">is</span> <span word="teaming">teaming</span> <span word="up">up</span> <span word="with">with</span> <span word="Chinese">Chinese</span> <span word="internet">internet</span> <span word="giant">giant</span> <span word="Tencent">Tencent</span> <span word="Holdings">Holdings</span> <span word="Ltd">Ltd</span> <span word="to">to</span> <span word="jointly">jointly</span> <span word="develop">develop</span> <span word="online">online</span> <span word="games">games</span> <span word="and">and</span> <span word="potentially">potentially</span> <span word="a">a</span> <span word="social">social</span> <span word="network">network</span> <span word="aimed">aimed</span> <span word="at">at</span> <span word="Chinese">Chinese</span> <span word="children">children</span>.</p><p>丹麦玩具制造商乐高将与中国互联网巨头腾讯控股集团展开合作，共同开发在线游戏以及针对中国儿童的社交网络。</p><p><span word="Privately">Privately</span>-<span word="owned">owned</span> <span word="Lego">Lego</span> <span word="has">has</span> <span word="seen">seen</span> <span word="a">a</span> <span word="slowdown">slowdown</span> <span word="in">in</span> <span word="sales">sales</span> <span word="growth">growth</span> <span word="in">in</span> <span word="recent">recent</span> <span word="years">years</span>, <span word="but">but</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="market">market</span> <span word="has">has</span> <span word="been">been</span> <span word="a">a</span> <span word="bright">bright</span> <span word="spot">spot</span> <span word="with">with</span> <span word="sales">sales</span> <span word="growing">growing</span> 25-30 <span word="percent">percent</span> <span word="in">in</span> 2016.</p><p>近年来，私人企业乐高的销量有所放缓，但是中国市场形势却一片大好，2016年年销量增幅达25%到30%。</p><p>"<span word="What">What</span> <span word="we">we</span> <span word="are">are</span> <span word="looking">looking</span> <span word="for">for</span> <span word="now">now</span> <span word="with">with</span> <span word="Tencent">Tencent</span> <span word="is">is</span> <span word="just">just</span> <span word="to">to</span> <span word="find">find</span> <span word="more">more</span> <span word="creative">creative</span> <span word="ways">ways</span> <span word="of">of</span> <span word="reaching">reaching</span> <span word="children">children</span>, <span word="and">and</span> <span word="creating">creating</span> <span word="bespoke">bespoke</span> <span word="content">content</span>, <span word="in">in</span> <span word="this">this</span> <span word="case">case</span>, <span word="video">video</span> <span word="games">games</span>," <span word="said">said</span> <span word="Jacob">Jacob</span> <span word="Kragh">Kragh</span>, <span word="the">the</span> <span word="head">head</span> <span word="of">of</span> <span word="Lego">Lego</span> <span word="in">in</span> <span word="China">China</span>.</p><p>乐高中国区总裁雅各布·克雷格表示：“我们和腾讯公司现在共同追求的就是，寻找更多接触儿童的创意，创造更多定制内容，具体来说就是电子游戏。”</p>
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