中国互联网的烧钱之战
<p><span word="Burning">Burning</span> <span word="cash">cash</span> <span word="has">has</span> <span word="become">become</span> <span word="alarmingly">alarmingly</span> <span word="fashionable">fashionable</span> <span word="among">among</span> <span word="Chinese">Chinese</span> <span word="internet">internet</span> <span word="companies">companies</span>, <span word="many">many</span> <span word="of">of</span> <span word="whom">whom</span> <span word="have">have</span> <span word="taken">taken</span> <span word="to">to</span> <span word="paying">paying</span> <span word="customers">customers</span> <span word="massive">massive</span> <span word="subsidies">subsidies</span> <span word="to">to</span> <span word="use">use</span> <span word="their">their</span> <span word="services">services</span> <span word="in">in</span> <span word="hopes">hopes</span> <span word="that">that</span> <span word="their">their</span> <span word="competitors">competitors</span> <span word="go">go</span> <span word="out">out</span> <span word="of">of</span> <span word="business">business</span> <span word="before">before</span> <span word="they">they</span> <span word="run">run</span> <span word="out">out</span> <span word="of">of</span> <span word="money">money</span>.</p><p>中国的互联网公司极其流行“烧钱”,已到了令人担忧的程度。很多公司都习惯了向用户支付高额补贴,以吸引用户使用它们的服务,指望在它们花光钱之前,竞争对手们会先破产。</p><p><span word="One">One</span> <span word="start">start</span>-<span word="up">up</span>, <span word="Emao">Emao</span>.<span word="com">com</span>, <span word="which">which</span> <span word="aims">aims</span> <span word="to">to</span> <span word="be">be</span> <span word="an">an</span> <span word="online">online</span> <span word="platform">platform</span> <span word="for">for</span> <span word="car">car</span> <span word="dealerships">dealerships</span>, <span word="has">has</span> <span word="based">based</span> <span word="its">its</span> <span word="entire">entire</span> <span word="marketing">marketing</span> <span word="strategy">strategy</span> <span word="around">around</span> <span word="losing">losing</span> <span word="money">money</span>. “<span word="We">We</span> <span word="burn">burn</span> <span word="cash">cash</span> <span word="from">from</span> <span word="our">our</span> <span word="investors">investors</span> <span word="to">to</span> <span word="win">win</span> <span word="the">the</span> <span word="hearts">hearts</span> <span word="of">of</span> <span word="car">car</span> <span word="shoppers">shoppers</span>,” <span word="a">a</span> <span word="recent">recent</span> <span word="ad">ad</span> <span word="says">says</span>.</p><p>初创公司一猫汽车网(<span word="Emao">Emao</span>.<span word="com">com</span>)希望打造一个汽车经销商的在线平台,其整个营销战略都是围绕着赔钱建立的。“烧投资人的钱,博买车人的心”——该公司近期打出这样的广告词。</p>
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