囧研究：性格不讨喜，反而易成功？
<p>世人皆知乔布斯创造了世界上最为成功的公司之一，同样为人熟知的是他喜欢咒骂员工。然而， 最新一项研究称高傲自大、坚决主张的性格帮他走向了成功。</p><p><span word="Researchers">Researchers</span> <span word="from">from</span> <span word="Pen">Pen</span> <span word="State">State</span>’<span word="s">s</span> <span word="College">College</span> <span word="of">of</span> <span word="Liberal">Liberal</span> <span word="Arts">Arts</span> <span word="and">and</span> <span word="Stony">Stony</span> <span word="Brook">Brook</span> <span word="University">University</span> <span word="conducted">conducted</span> <span word="a">a</span> <span word="two">two</span> <span word="part">part</span> <span word="experimental">experimental</span> <span word="study">study</span> <span word="to">to</span> <span word="understand">understand</span> <span word="why">why</span> <span word="those">those</span> <span word="with">with</span> <span word="headstrong">headstrong</span> <span word="personalities">personalities</span> <span word="are">are</span> <span word="more">more</span> <span word="successful">successful</span>.</p><p>来自宾夕法尼亚州立大学人文学院和纽约州立大学石溪分校的研究人员分两步做了一项实验，以了解缘何性格固执倔强的人更成功。</p><p><span word="In">In</span> <span word="the">the</span> <span word="first">first</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="study">study</span>, 200 <span word="students">students</span> <span word="took">took</span> <span word="a">a</span> <span word="series">series</span> <span word="of">of</span> <span word="personality">personality</span> <span word="tests">tests</span> <span word="that">that</span> <span word="measured">measured</span> <span word="how">how</span> <span word="disagreeable">disagreeable</span> <span word="they">they</span> <span word="were">were</span> <span word="and">and</span> <span word="their">their</span> <span word="ability">ability</span> <span word="to">to</span> <span word="come">come</span> <span word="up">up</span> <span word="with">with</span> <span word="original">original</span> <span word="ideas">ideas</span>. <span word="Then">Then</span> <span word="each">each</span> <span word="participant">participant</span> <span word="spent">spent</span> 10 <span word="minutes">minutes</span> <span word="creating">creating</span> <span word="a">a</span> <span word="unique">unique</span> <span word="marketing">marketing</span> <span word="campaign">campaign</span> <span word="for">for</span> <span word="the">the</span> <span word="online">online</span> <span word="campus">campus</span> <span word="of">of</span> <span word="their">their</span> <span word="university">university</span>. <span word="And">And</span> <span word="for">for</span> <span word="another">another</span> 20 <span word="minutes">minutes</span>, <span word="they">they</span> <span word="broke">broke</span> <span word="off">off</span> <span word="into">into</span> <span word="groups">groups</span> <span word="of">of</span> <span word="three">three</span> <span word="to">to</span> <span word="work">work</span> <span word="on">on</span> <span word="a">a</span> <span word="joint">joint</span> <span word="campaign">campaign</span>.</p><p>第一部分的研究里，200名学生参加了一些列性格测试，衡量其性格有多不讨人喜欢及其想出原创点子的能力。然后，每个参与者花10分钟时间为网上校区创设一个市场活动。另外一段20分钟的时间里，分成三人一组做合作项目。</p><p><span word="As">As</span> <span word="predicted">predicted</span>, <span word="being">being</span> <span word="a">a</span> <span word="jerk">jerk</span> <span word="isn">isn</span>'<span word="t">t</span> <span word="advantageous">advantageous</span> <span word="for">for</span> <span word="coming">coming</span> <span word="up">up</span> <span word="with">with</span> <span word="useful">useful</span>, <span word="original">original</span> <span word="ideas">ideas</span>, <span word="but">but</span> <span word="it">it</span> <span word="does">does</span> <span word="seem">seem</span> <span word="to">to</span> <span word="be">be</span> <span word="advantageous">advantageous</span> <span word="for">for</span> <span word="getting">getting</span> <span word="your">your</span> <span word="ideas">ideas</span> <span word="heard">heard</span>, <span word="especially">especially</span> <span word="in">in</span> <span word="an">an</span> <span word="environment">environment</span> <span word="consisting">consisting</span> <span word="of">of</span> <span word="pushy">pushy</span> <span word="character">character</span>.<span word="The">The</span> <span word="ideas">ideas</span> <span word="that">that</span> <span word="were">were</span> <span word="used">used</span> <span word="in">in</span> <span word="the">the</span> <span word="group">group</span> <span word="were">were</span> <span word="from">from</span> <span word="individuals">individuals</span> <span word="who">who</span> <span word="were">were</span> <span word="pushy">pushy</span> <span word="about">about</span> <span word="their">their</span> <span word="campaigns">campaigns</span>.</p>
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