学营销，路边汽水摊告诉你道理五条
<p><span word="Very">Very</span> <span word="few">few</span> <span word="things">things</span> <span word="represent">represent</span> <span word="summer">summer</span> <span word="more">more</span> <span word="than">than</span> <span word="a">a</span> <span word="lemonade">lemonade</span> <span word="stand">stand</span>. <span word="I">I</span> <span word="was">was</span> <span word="reminded">reminded</span> <span word="while">while</span> <span word="visiting">visiting</span> <span word="my">my</span> <span word="niece">niece</span>'<span word="s">s</span> <span word="lemonade">lemonade</span> <span word="stand">stand</span> <span word="the">the</span> <span word="lessons">lessons</span> <span word="all">all</span> <span word="business">business</span> <span word="owners">owners</span> <span word="can">can</span> <span word="learn">learn</span> <span word="from">from</span> <span word="this">this</span> <span word="first">first</span> <span word="step">step</span> <span word="into">into</span> <span word="the">the</span> <span word="entrepreneurial">entrepreneurial</span> <span word="journey">journey</span>.</p><p>在我看来，这个夏天就是路边的汽水摊。我之所以这么说，是因为我去侄女的汽水摊逗留了一会，惊讶于她的成功创业，而这也是值得所有企业家学习的。</p><p><span word="Location">Location</span>, <span word="Location">Location</span>, <span word="Location">Location</span></p><p>位置，位置，还是位置！</p><p><span word="The">The</span> <span word="first">first</span> <span word="thing">thing</span> <span word="my">my</span> <span word="niece">niece</span> <span word="did">did</span> <span word="well">well</span> <span word="is">is</span> <span word="she">she</span> <span word="put">put</span> <span word="her">her</span> <span word="lemonade">lemonade</span> <span word="stand">stand</span> <span word="on">on</span> <span word="the">the</span> <span word="corner">corner</span> <span word="of">of</span> <span word="a">a</span> <span word="very">very</span> <span word="busy">busy</span> <span word="street">street</span>.</p><p>首先，我的侄女把她的汽水摊成功定位于一条非常繁华的街道的拐角处。</p><p><span word="When">When</span> <span word="starting">starting</span> <span word="your">your</span> <span word="business">business</span>, <span word="location">location</span> <span word="is">is</span> <span word="everything">everything</span>. <span word="If">If</span> <span word="selling">selling</span> <span word="a">a</span> <span word="physical">physical</span> <span word="product">product</span>, <span word="you">you</span> <span word="need">need</span> <span word="to">to</span> <span word="ensure">ensure</span> <span word="an">an</span> <span word="adequate">adequate</span> <span word="number">number</span> <span word="of">of</span> <span word="physical">physical</span> <span word="locations">locations</span> <span word="and">and</span> <span word="your">your</span> <span word="product">product</span> <span word="must">must</span> <span word="be">be</span> <span word="visible">visible</span> <span word="and">and</span> <span word="easily">easily</span> <span word="accessible">accessible</span>. <span word="Don">Don</span>'<span word="t">t</span> <span word="make">make</span> <span word="the">the</span> <span word="mistake">mistake</span> <span word="of">of</span> <span word="believing">believing</span> <span word="the">the</span> <span word="hard">hard</span> <span word="part">part</span> <span word="is">is</span> <span word="getting">getting</span> <span word="a">a</span> <span word="product">product</span> <span word="on">on</span> <span word="the">the</span> <span word="shelf">shelf</span>--<span word="it">it</span>'<span word="s">s</span> <span word="just">just</span> <span word="as">as</span> <span word="difficult">difficult</span> (<span word="and">and</span> <span word="important">important</span>) <span word="to">to</span> <span word="get">get</span> <span word="the">the</span> <span word="product">product</span> <span word="off">off</span> <span word="the">the</span> <span word="shelf">shelf</span> <span word="and">and</span> <span word="into">into</span> <span word="your">your</span> <span word="customer">customer</span>'<span word="s">s</span> <span word="hands">hands</span>.</p><p>这就好比，当你决定开始创业时，你规划的经营地点则是你成败的关键。如果你打算做实体产品的生意，你就得确保你选的实体店位置，能充分展现你的实体产品的特点并吸引合适。千万别觉得只有把产品放在货架上的什么位置才是最难的一步，而店面的位置场所这同样也很重要，你要确保能够吸引顾客走进店中把你的产品从货架上买走。</p>
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