销售天花乱坠是大错 4件事情躲不过
<p><span word="What">What</span>'<span word="s">s</span> <span word="the">the</span> <span word="difference">difference</span> <span word="between">between</span> <span word="a">a</span> <span word="little">little</span> <span word="lie">lie</span> <span word="and">and</span> <span word="a">a</span> <span word="whopper">whopper</span> <span word="of">of</span> <span word="a">a</span> <span word="lie">lie</span>? <span word="If">If</span> <span word="you">you</span> <span word="say">say</span> <span word="either">either</span> <span word="the">the</span> <span word="intention">intention</span> <span word="behind">behind</span> <span word="the">the</span> <span word="lie">lie</span> <span word="or">or</span> <span word="the">the</span> <span word="ramifications">ramifications</span> <span word="of">of</span> <span word="the">the</span> <span word="lie">lie</span>, <span word="you">you</span>'<span word="re">re</span> <span word="right">right</span> <span word="in">in</span> <span word="line">line</span> <span word="with">with</span> <span word="what">what</span> <span word="most">most</span> <span word="people">people</span> <span word="believe">believe</span> <span word="the">the</span> <span word="difference">difference</span> <span word="to">to</span> <span word="be">be</span>.</p><p>小鬼话和弥天大谎之间，到底有多大区别？如果你认为区别就在于两者的目的和结果有差异，那么你的想法就代表了大多数人的意志。</p><p><span word="Here">Here</span>'<span word="s">s</span> <span word="another">another</span> <span word="question">question</span>: <span word="What">What</span> <span word="do">do</span> <span word="a">a</span> <span word="little">little</span> <span word="lie">lie</span> <span word="and">and</span> <span word="a">a</span> <span word="whopper">whopper</span> <span word="of">of</span> <span word="a">a</span> <span word="lie">lie</span> <span word="have">have</span> <span word="in">in</span> <span word="common">common</span>? <span word="Answer">Answer</span>: <span word="They">They</span>'<span word="re">re</span> <span word="both">both</span> <span word="not">not</span> <span word="the">the</span> <span word="truth">truth</span> <span word="and">and</span> <span word="if">if</span> <span word="you">you</span>'<span word="re">re</span> <span word="in">in</span> <span word="sales">sales</span> <span word="and">and</span> <span word="actually">actually</span> <span word="want">want</span> <span word="to">to</span> <span word="have">have</span> <span word="long">long</span> <span word="term">term</span> <span word="success">success</span>, <span word="anything">anything</span> <span word="short">short</span> <span word="of">of</span> <span word="the">the</span> <span word="truth">truth</span> <span word="WILL">WILL</span> <span word="hurt">hurt</span> <span word="you">you</span>.</p><p>那么问你另一个问题：这两种谎言之间，又有什么共同点呢？答案显而易见：不管大小，他们都是鬼话。如果你在销售中做了一点点缺失诚信的事情，你都决计无法获得长远的成功。</p><p><span word="Here">Here</span>'<span word="s">s</span> <span word="how">how</span>.</p><p>告诉你为啥。</p><p><span word="Setting">Setting</span> <span word="the">the</span> <span word="Groundwork">Groundwork</span> <span word="for">for</span> <span word="More">More</span> <span word="Lies">Lies</span></p><p>一个谎话十个圆</p><p><span word="Lies">Lies</span> <span word="are">are</span> <span word="sticky">sticky</span> <span word="things">things</span>. <span word="Telling">Telling</span> <span word="just">just</span> <span word="one">one</span> <span word="small">small</span> <span word="lie">lie</span> <span word="to">to</span> <span word="a">a</span> <span word="customer">customer</span> <span word="or">or</span> <span word="to">to</span> <span word="a">a</span> <span word="prospect">prospect</span> <span word="probably">probably</span> <span word="won">won</span>'<span word="t">t</span> <span word="do">do</span> <span word="much">much</span> <span word="harm">harm</span> <span word="as">as</span> <span word="long">long</span> <span word="as">as</span> <span word="the">the</span> <span word="lie">lie</span> <span word="truly">truly</span> <span word="is">is</span> <span word="a">a</span> <span word="harmless">harmless</span>, <span word="little">little</span> <span word="lie">lie</span>. <span word="For">For</span> <span word="example">example</span>, <span word="telling">telling</span> <span word="an">an</span> <span word="angry">angry</span>, <span word="irate">irate</span> <span word="customer">customer</span> <span word="that">that</span> <span word="you">you</span> <span word="were">were</span> <span word="working">working</span> <span word="on">on</span> <span word="their">their</span> <span word="issue">issue</span> <span word="right">right</span> <span word="when">when</span> <span word="the">the</span> <span word="customer">customer</span> <span word="called">called</span> <span word="you">you</span> <span word="when">when</span> <span word="you">you</span> <span word="were">were</span> <span word="actually">actually</span> <span word="doing">doing</span> <span word="something">something</span> <span word="completely">completely</span> <span word="different">different</span>, <span word="is">is</span> <span word="probably">probably</span> <span word="a">a</span> <span word="harmless">harmless</span> <span word="lie">lie</span>. <span word="Your">Your</span> <span word="intention">intention</span> <span word="behind">behind</span> <span word="the">the</span> <span word="lie">lie</span> <span word="were">were</span> <span word="probably">probably</span> <span word="to">to</span> <span word="calm">calm</span> <span word="the">the</span> <span word="customer">customer</span> <span word="down">down</span> <span word="and">and</span> <span word="give">give</span> <span word="him">him</span> <span word="the">the</span> <span word="impression">impression</span> <span word="that">that</span> <span word="your">your</span> <span word="customer">customer</span>'<span word="s">s</span> <span word="problems">problems</span> <span word="are">are</span> <span word="your">your</span> <span word="problems">problems</span> <span word="and">and</span> "<span word="there">there</span>'<span word="s">s</span> <span word="no">no</span> <span word="time">time</span> <span word="like">like</span> <span word="the">the</span> <span word="present">present</span>" <span word="to">to</span> <span word="get">get</span> <span word="things">things</span> <span word="resolved">resolved</span>.</p>
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