宜家是如何征服世界的
<p><span word="It">It</span> <span word="took">took</span> <span word="some">some</span> <span word="time">time</span> <span word="to">to</span> <span word="figure">figure</span> <span word="out">out</span> <span word="just">just</span> <span word="the">the</span> <span word="right">right</span> <span word="shopping">shopping</span> <span word="complex">complex</span>, <span word="off">off</span> <span word="just">just</span> <span word="the">the</span> <span word="right">right</span> <span word="highway">highway</span> <span word="interchange">interchange</span> <span word="and">and</span> <span word="just">just</span> <span word="the">the</span> <span word="right">right</span> <span word="distance">distance</span> <span word="from">from</span> <span word="Seoul">Seoul</span>, <span word="that">that</span> <span word="could">could</span> <span word="accommodate">accommodate</span> <span word="a">a</span> 624,000-<span word="square">square</span>-<span word="foot">foot</span> <span word="store">store</span>—<span word="that">that</span> <span word="is">is</span> <span word="to">to</span> <span word="say">say</span>, <span word="one">one</span> <span word="more">more</span> <span word="than">than</span> <span word="three">three</span> <span word="times">times</span> <span word="the">the</span> <span word="size">size</span> <span word="of">of</span> <span word="the">the</span> <span word="average">average</span> <span word="Wal">Wal</span>-<span word="Mart">Mart</span> <span word="Supercenter">Supercenter</span>. <span word="It">It</span> <span word="took">took</span> <span word="more">more</span> <span word="time">time</span> <span word="to">to</span> <span word="solve">solve</span> <span word="certain">certain</span> <span word="mysteries">mysteries</span>, <span word="like">like</span> <span word="how">how</span> <span word="big">big</span> <span word="to">to</span> <span word="make">make</span> <span word="the">the</span> <span word="store">store</span>’<span word="s">s</span> <span word="children">children</span>’<span word="s">s</span> <span word="section">section</span> <span word="in">in</span> <span word="a">a</span> <span word="country">country</span> <span word="where">where</span> <span word="kids">kids</span> <span word="are">are</span> <span word="often">often</span> <span word="given">given</span> <span word="ample">ample</span> <span word="space">space</span> <span word="in">in</span> <span word="the">the</span> <span word="family">family</span> <span word="living">living</span> <span word="quarters">quarters</span>. <span word="It">It</span> <span word="took">took</span> <span word="more">more</span> <span word="time">time</span> <span word="to">to</span> <span word="figure">figure</span> <span word="out">out</span> <span word="how">how</span> <span word="to">to</span> <span word="showcase">showcase</span> <span word="kitchens">kitchens</span> <span word="that">that</span> <span word="incorporate">incorporate</span> <span word="kimchi">kimchi</span> <span word="refrigerators">refrigerators</span>, <span word="a">a</span> <span word="uniquely">uniquely</span> <span word="Korean">Korean</span> <span word="appliance">appliance</span>—<span word="and">and</span> <span word="even">even</span> <span word="more">more</span> <span word="time">time</span> <span word="to">to</span> <span word="untangle">untangle</span> <span word="nuances">nuances</span> <span word="of">of</span> <span word="the">the</span> <span word="market">market</span>, <span word="like">like</span> <span word="the">the</span> <span word="South">South</span> <span word="Korean">Korean</span>’<span word="s">s</span> <span word="preference">preference</span> <span word="for">for</span> <span word="metal">metal</span> <span word="chopsticks">chopsticks</span>.</p><p>要规划出一个恰到好处的购物中心，正好位于某个合适的高速公路出口旁，与首尔的车程还不远不近，面积高达62万4千英尺（比一个标准沃尔玛超市的面积大三倍多），是需要花点时间的。而要解决某些特定难题，比如，在韩国这样一个孩子在家中享有充足活动空间的国家，购物中心的儿童区该做多大才合理，需要花更多功夫。至于如何布置一个能容纳韩式泡菜冰箱这种韩国特有家电的厨房，就要花上更多时间——而要弄清这个市场的微妙之处，比如韩国人对金属筷子的偏爱，则又要搭上更多时间。</p><p><span word="In">In</span> <span word="all">all</span>, <span word="it">it</span> <span word="took">took</span> <span word="about">about</span> <span word="six">six</span> <span word="years">years</span> <span word="for">for</span> <span word="Ikea">Ikea</span> <span word="to">to</span> <span word="unveil">unveil</span> <span word="its">its</span> <span word="inaugural">inaugural</span> <span word="store">store</span> <span word="in">in</span> <span word="South">South</span> <span word="Korea">Korea</span>, <span word="in">in</span> <span word="Gwangmyeong">Gwangmyeong</span>, <span word="starting">starting</span> <span word="from">from</span> <span word="the">the</span> <span word="first">first</span> <span word="scouting">scouting</span> <span word="trip">trip</span>. <span word="Ikea">Ikea</span> <span word="celebrated">celebrated</span> <span word="the">the</span> <span word="opening">opening</span> <span word="in">in</span> <span word="December">December</span> <span word="with">with</span> <span word="a">a</span> <span word="tree">tree</span> <span word="planting">planting</span> <span word="rather">rather</span> <span word="than">than</span> <span word="ribbon">ribbon</span> <span word="cutting">cutting</span>. (<span word="Chalk">Chalk</span> <span word="that">that</span> <span word="up">up</span> <span word="to">to</span> <span word="Ikea">Ikea</span> <span word="tradition">tradition</span> <span word="rather">rather</span> <span word="than">than</span> <span word="to">to</span> <span word="South">South</span> <span word="Korean">Korean</span> <span word="custom">custom</span>.)</p>
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