Apple Watch发布会概览
<p><span word="Apple">Apple</span> <span word="made">made</span> <span word="its">its</span> <span word="case">case</span> <span word="for">for</span> <span word="consumers">consumers</span> <span word="to">to</span> <span word="buy">buy</span> <span word="its">its</span> <span word="forthcoming">forthcoming</span> <span word="smartwatch">smartwatch</span>, <span word="positioning">positioning</span> <span word="the">the</span> <span word="device">device</span> <span word="as">as</span> <span word="a">a</span> <span word="way">way</span> <span word="to">to</span> <span word="handle">handle</span> <span word="the">the</span> <span word="brief">brief</span> <span word="interactions">interactions</span> <span word="that">that</span> <span word="fill">fill</span> <span word="our">our</span> <span word="days">days</span>, <span word="from">from</span> <span word="meeting">meeting</span> <span word="reminders">reminders</span> <span word="to">to</span> <span word="short">short</span> <span word="messages">messages</span> <span word="to">to</span> <span word="calling">calling</span> <span word="for">for</span> <span word="a">a</span> <span word="car">car</span>.</p><p>苹果公司发布了新款智能手表以促使消费者购买，并把手表的功能定位与为提供便捷的客户处理日常与他人互动途径，从一般的会议提醒功能到短信召唤车子。</p><p><span word="Other">Other</span> <span word="technology">technology</span> <span word="companies">companies</span> <span word="have">have</span> <span word="introduced">introduced</span> <span word="smartwatches">smartwatches</span> <span word="in">in</span> <span word="recent">recent</span> <span word="years">years</span>, <span word="but">but</span> <span word="they">they</span>'<span word="ve">ve</span> <span word="failed">failed</span> <span word="to">to</span> <span word="gain">gain</span> <span word="widespread">widespread</span> <span word="adoption">adoption</span> <span word="because">because</span> <span word="consumers">consumers</span> <span word="struggled">struggled</span> <span word="to">to</span> <span word="find">find</span> <span word="a">a</span> <span word="compelling">compelling</span> <span word="use">use</span> <span word="for">for</span> <span word="the">the</span> <span word="devices">devices</span>.</p><p>其他的技术公司也在近年引进了智能手表，但这些公司并没有获取广泛的关注，因为消费者挣扎于是否能够找到一个驱使他们使用这些设备的功能。</p><p><span word="Apple">Apple</span> <span word="hopes">hopes</span> <span word="to">to</span> <span word="change">change</span> <span word="all">all</span> <span word="that">that</span> <span word="with">with</span> <span word="a">a</span> <span word="tool">tool</span> <span word="that">that</span> <span word="presents">presents</span> <span word="users">users</span> <span word="with">with</span> <span word="bite">bite</span>-<span word="size">size</span> <span word="chunks">chunks</span> <span word="of">of</span> <span word="information">information</span> <span word="and">and</span> <span word="saves">saves</span> <span word="people">people</span> <span word="from">from</span> <span word="the">the</span> <span word="hassle">hassle</span> <span word="of">of</span> <span word="reaching">reaching</span> <span word="into">into</span> <span word="a">a</span> <span word="bag">bag</span> <span word="or">or</span> <span word="pocket">pocket</span> <span word="for">for</span> <span word="a">a</span> <span word="phone">phone</span>, <span word="while">while</span> <span word="offering">offering</span> <span word="new">new</span> <span word="ways">ways</span> <span word="to">to</span> <span word="communicate">communicate</span> <span word="through">through</span> <span word="taps">taps</span> <span word="and">and</span> <span word="vibrations">vibrations</span>.</p><p>苹果希望改变设备中以比特大小信息块驱使用户从口袋里摸索手机的现状，通过点击屏幕和振动的形式实现用户之间的沟通。</p><p>"<span word="Apple">Apple</span> <span word="Watch">Watch</span> <span word="can">can</span> <span word="be">be</span> <span word="an">an</span> <span word="incredibly">incredibly</span> <span word="rich">rich</span> <span word="and">and</span> <span word="an">an</span> <span word="integral">integral</span> <span word="part">part</span> <span word="of">of</span> <span word="your">your</span> <span word="life">life</span>, " <span word="chief">chief</span> <span word="executive">executive</span> <span word="Tim">Tim</span> <span word="Cook">Cook</span> <span word="told">told</span> <span word="a">a</span> <span word="media">media</span> <span word="briefing">briefing</span> <span word="in">in</span> <span word="San">San</span> <span word="Francisco">Francisco</span>. "<span word="Apple">Apple</span> <span word="Watch">Watch</span> <span word="is">is</span> <span word="the">the</span> <span word="most">most</span> <span word="personal">personal</span> <span word="device">device</span> <span word="we">we</span> <span word="have">have</span> <span word="ever">ever</span> <span word="created">created</span>."</p>
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