创业之前要想清楚的三个问题
<p><span word="This">This</span> <span word="post">post</span> <span word="is">is</span> <span word="in">in</span> <span word="partnership">partnership</span> <span word="with">with</span> <span word="Entrepreneur">Entrepreneur</span>. <span word="The">The</span> <span word="article">article</span> <span word="below">below</span> <span word="was">was</span> <span word="originally">originally</span> <span word="published">published</span> <span word="at">at</span> <span word="Entrepreneur">Entrepreneur</span>.<span word="com">com</span>.</p><p>本文是与《创业者》杂志（<span word="Entrepreneur">Entrepreneur</span>）的合作内容。原文最初发表于<span word="Entrepreneur">Entrepreneur</span>.<span word="com">com</span>网站。</p><p><span word="Entrepreneurs">Entrepreneurs</span> <span word="are">are</span> <span word="natural">natural</span> <span word="problem">problem</span>-<span word="solvers">solvers</span>, <span word="which">which</span> <span word="means">means</span> <span word="that">that</span> <span word="we">we</span> <span word="always">always</span> <span word="have">have</span> <span word="ideas">ideas</span> <span word="for">for</span> <span word="new">new</span> <span word="businesses">businesses</span> <span word="popping">popping</span> <span word="into">into</span> <span word="our">our</span> <span word="heads">heads</span>. <span word="Having">Having</span> <span word="a">a</span> <span word="lot">lot</span> <span word="of">of</span> <span word="options">options</span> <span word="is">is</span> <span word="great">great</span>, <span word="but">but</span> <span word="sometimes">sometimes</span> <span word="it">it</span> <span word="can">can</span> <span word="be">be</span> <span word="hard">hard</span> <span word="to">to</span> <span word="focus">focus</span> <span word="on">on</span> <span word="one">one</span> <span word="when">when</span> <span word="you">you</span> <span word="are">are</span> <span word="keen">keen</span> <span word="to">to</span> <span word="move">move</span> <span word="onto">onto</span> <span word="the">the</span> <span word="next">next</span>.</p><p>创业者是天生的问题解决者，这意味着我们的脑子里会蹦出各种新的商业创意。有许多选择当然是好事，但有时候，如果太过热衷于进入新的领域，你可能很难专注于做一件事情。</p><p><span word="At">At</span> <span word="Virgin">Virgin</span>, <span word="when">when</span> <span word="we">we</span>’<span word="re">re</span> <span word="thinking">thinking</span> <span word="about">about</span> <span word="starting">starting</span> <span word="a">a</span> <span word="new">new</span> <span word="business">business</span>, <span word="we">we</span> <span word="look">look</span> <span word="into">into</span> <span word="whether">whether</span> <span word="the">the</span> <span word="new">new</span> <span word="project">project</span> <span word="meets">meets</span> <span word="a">a</span> <span word="series">series</span> <span word="of">of</span> <span word="criteria">criteria</span> <span word="before">before</span> <span word="we">we</span> <span word="invest">invest</span> <span word="any">any</span> <span word="time">time</span> <span word="or">or</span> <span word="money">money</span> <span word="into">into</span> <span word="it">it</span>. <span word="Here">Here</span> <span word="are">are</span> <span word="three">three</span> <span word="questions">questions</span> <span word="that">that</span> <span word="will">will</span> <span word="help">help</span> <span word="you">you</span> <span word="decide">decide</span> <span word="which">which</span> <span word="idea">idea</span> <span word="to">to</span> <span word="pursue">pursue</span>.</p><p>当维珍集团（<span word="Virgin">Virgin</span>）考虑启动一项新业务的时候，我们首先会在投入时间或资金之前确定新项目能否达到一系列标准。询问以下三个问题，或许能帮助你选对创业目标。</p><p>1. <span word="Would">Would</span> <span word="you">you</span> <span word="do">do</span> <span word="this">this</span> <span word="for">for</span> <span word="fun">fun</span>?</p><p>1. 你能从中自得其乐吗？</p><p><span word="Starting">Starting</span> <span word="your">your</span> <span word="own">own</span> <span word="business">business</span> <span word="isn">isn</span>’<span word="t">t</span> <span word="just">just</span> <span word="a">a</span> <span word="job">job</span> — <span word="it">it</span>’<span word="s">s</span> <span word="a">a</span> <span word="way">way</span> <span word="of">of</span> <span word="life">life</span>. <span word="You">You</span>’<span word="ll">ll</span> <span word="likely">likely</span> <span word="have">have</span> <span word="to">to</span> <span word="make">make</span> <span word="personal">personal</span> <span word="sacrifices">sacrifices</span> <span word="in">in</span> <span word="order">order</span> <span word="to">to</span> <span word="ensure">ensure</span> <span word="your">your</span> <span word="startup">startup</span>’<span word="s">s</span> <span word="success">success</span>. <span word="This">This</span> <span word="could">could</span> <span word="mean">mean</span> <span word="taking">taking</span> <span word="a">a</span> <span word="pay">pay</span> <span word="cut">cut</span>, <span word="since">since</span> <span word="any">any</span> <span word="money">money</span> <span word="earned">earned</span> <span word="from">from</span> <span word="your">your</span> <span word="new">new</span> <span word="business">business</span> <span word="might">might</span> <span word="have">have</span> <span word="to">to</span> <span word="be">be</span> <span word="reinvested">reinvested</span> <span word="right">right</span> <span word="back">back</span> <span word="in">in</span>, <span word="or">or</span> <span word="you">you</span> <span word="may">may</span> <span word="find">find</span> <span word="yourself">yourself</span> <span word="stuck">stuck</span> <span word="answering">answering</span> <span word="emails">emails</span> <span word="and">and</span> <span word="dealing">dealing</span> <span word="with">with</span> <span word="customer">customer</span> <span word="problems">problems</span> <span word="late">late</span> <span word="in">in</span> <span word="the">the</span> <span word="evening">evening</span>. <span word="With">With</span> <span word="that">that</span> <span word="in">in</span> <span word="mind">mind</span>, <span word="it">it</span>’<span word="s">s</span> <span word="essential">essential</span> <span word="that">that</span> <span word="you">you</span> <span word="launch">launch</span> <span word="a">a</span> <span word="startup">startup</span> <span word="in">in</span> <span word="an">an</span> <span word="industry">industry</span> <span word="or">or</span> <span word="sector">sector</span> <span word="that">that</span> <span word="you">you</span> <span word="love">love</span> — <span word="that">that</span>’<span word="s">s</span> <span word="our">our</span> <span word="philosophy">philosophy</span> <span word="at">at</span> <span word="Virgin">Virgin</span>.</p>
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