初创公司品牌推广6步走
<p><span word="Starting">Starting</span> <span word="a">a</span> <span word="business">business</span> <span word="presents">presents</span> <span word="a">a</span> <span word="unique">unique</span> <span word="set">set</span> <span word="of">of</span> <span word="problems">problems</span>, <span word="but">but</span> <span word="branding">branding</span> <span word="that">that</span> <span word="company">company</span> <span word="in">in</span> <span word="a">a</span> <span word="way">way</span> <span word="that">that</span> <span word="appeals">appeals</span> <span word="to">to</span> <span word="the">the</span> <span word="masses">masses</span> <span word="oftentimes">oftentimes</span> <span word="presents">presents</span> <span word="an">an</span> <span word="even">even</span> <span word="bigger">bigger</span> <span word="and">and</span> <span word="more">more</span> <span word="challenging">challenging</span> <span word="proposition">proposition</span>.</p><p>初期建立一家公司意味着会出现一系列问题，不过推广公司品牌在某种程度上时常能够吸引广大消费者，这也意味着公司将会面临更大的挑战。</p><p><span word="While">While</span> <span word="branding">branding</span> <span word="is">is</span> <span word="often">often</span> <span word="associated">associated</span> <span word="with">with</span> <span word="large">large</span> <span word="corporations">corporations</span> <span word="and">and</span> <span word="pricey">pricey</span> <span word="advertising">advertising</span> <span word="agencies">agencies</span>, <span word="the">the</span> <span word="truth">truth</span> <span word="is">is</span> <span word="that">that</span> <span word="companies">companies</span> <span word="of">of</span> <span word="all">all</span> <span word="sizes">sizes</span> <span word="have">have</span> <span word="a">a</span> <span word="brand">brand</span> <span word="and">and</span> <span word="can">can</span> <span word="benefit">benefit</span> <span word="from">from</span> <span word="telling">telling</span> <span word="their">their</span> <span word="story">story</span>.</p><p>通常推广公司品牌都会与大型机构还有费用高昂的广告公司相联系，实际上，任何规模的公司都具有自己的品牌并且能够从推广其理念中获益。</p><p><span word="Businesses">Businesses</span> <span word="of">of</span> <span word="any">any</span> <span word="size">size</span> <span word="can">can</span> <span word="strengthen">strengthen</span> <span word="their">their</span> <span word="relationships">relationships</span> <span word="with">with</span> <span word="customers">customers</span> <span word="by">by</span> <span word="following">following</span> <span word="the">the</span> <span word="six">six</span> <span word="steps">steps</span> <span word="listed">listed</span> <span word="below">below</span>:</p><p>任何规模的商业机构都能够加强与客户之间的联系，以下的6步就能帮助你：</p><p><span word="Step">Step</span> <span word="One">One</span>: <span word="Collect">Collect</span> <span word="the">the</span> <span word="Back">Back</span> <span word="Story">Story</span>:</p><p>第一步：了解公司背景。</p><p><span word="Successful">Successful</span> <span word="brand">brand</span> <span word="stories">stories</span> <span word="must">must</span> <span word="start">start</span> <span word="by">by</span> <span word="gathering">gathering</span> <span word="relevant">relevant</span> <span word="information">information</span>, <span word="which">which</span> <span word="includes">includes</span> <span word="an">an</span> <span word="assessment">assessment</span> <span word="of">of</span> <span word="the">the</span> <span word="brand">brand</span>'<span word="s">s</span> <span word="culture">culture</span> <span word="and">and</span> <span word="the">the</span> <span word="problems">problems</span> <span word="and">and</span> <span word="opportunities">opportunities</span> <span word="it">it</span> <span word="faces">faces</span> <span word="with">with</span> <span word="competition">competition</span> <span word="in">in</span> <span word="the">the</span> <span word="marketplace">marketplace</span>.</p><p>成功的品牌故事都必须从收集相关信息开始，其中包括该品牌的文化和面临的挑战，以及在市场中竞争的机遇。</p>
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