为什么说公司并非越大越好
<p><span word="Growth">Growth</span> <span word="has">has</span> <span word="long">long</span> <span word="been">been</span> <span word="the">the</span> <span word="imperative">imperative</span> <span word="in">in</span> <span word="economics">economics</span> <span word="and">and</span> <span word="business">business</span>. <span word="As">As</span> <span word="the">the</span> <span word="world">world</span>’<span word="s">s</span> <span word="population">population</span> <span word="tops">tops</span> 7 <span word="billion">billion</span>, <span word="and">and</span> <span word="soon">soon</span> 8 <span word="and">and</span> 9, <span word="it">it</span>’<span word="s">s</span> <span word="becoming">becoming</span> <span word="clear">clear</span> <span word="that">that</span> <span word="the">the</span> <span word="best">best</span> <span word="performing">performing</span> <span word="organizations">organizations</span>, <span word="and">and</span> <span word="perhaps">perhaps</span> <span word="countries">countries</span>, <span word="will">will</span> <span word="be">be</span> <span word="less">less</span> <span word="defined">defined</span> <span word="by">by</span> <span word="absolute">absolute</span> <span word="size">size</span> <span word="and">and</span> <span word="more">more</span> <span word="defined">defined</span> <span word="by">by</span> <span word="the">the</span> <span word="speed">speed</span> <span word="and">and</span> <span word="agility">agility</span> <span word="that">that</span> <span word="comes">comes</span> <span word="from">from</span> <span word="clarity">clarity</span> <span word="of">of</span> <span word="purpose">purpose</span>, <span word="strategic">strategic</span> <span word="insight">insight</span> <span word="and">and</span> <span word="decisive">decisive</span> <span word="action">action</span>. <span word="As">As</span> <span word="the">the</span> <span word="scale">scale</span> <span word="of">of</span> <span word="human">human</span> <span word="organizing">organizing</span> <span word="expands">expands</span> <span word="to">to</span> <span word="unprecedented">unprecedented</span> <span word="levels">levels</span>, <span word="the">the</span> <span word="winners">winners</span> <span word="will">will</span> <span word="be">be</span> <span word="those">those</span> <span word="people">people</span>, <span word="organizations">organizations</span>, <span word="and">and</span> <span word="countries">countries</span> <span word="that">that</span> <span word="can">can</span>: <span word="focus">focus</span> <span word="on">on</span> <span word="what">what</span> <span word="matters">matters</span> <span word="most">most</span> <span word="to">to</span> <span word="their">their</span> <span word="core">core</span> <span word="stakeholders">stakeholders</span>; <span word="rapidly">rapidly</span> <span word="process">process</span> <span word="new">new</span> <span word="information">information</span>, <span word="learn">learn</span> <span word="from">from</span> <span word="it">it</span>, <span word="and">and</span> <span word="then">then</span> <span word="thoughtfully">thoughtfully</span> <span word="and">and</span> <span word="deliberately">deliberately</span> <span word="act">act</span> <span word="amid">amid</span> <span word="the">the</span> <span word="complexity">complexity</span>.</p><p>长久以来，在经济和商业领域，发展壮大都是第一要务。在世界人口突破70亿大关，并且很快将会超过80亿甚至90亿的大背景下，一个越来越清晰的趋势是，最优秀的公司和国家将不再以绝对规模取胜，而是以清晰的目标、战略眼光和果断行动所带来的速度与敏捷性著称。随着人类组织的规模达到前所未有的程度，未来的人、公司和国家要想成为赢家，必须要做到：专注于对其核心利益相关者最为重要的事情；快速处理新信息，并从中学习，然后在错综复杂的形势中采取周全、慎重的行动。</p><p><span word="Think">Think</span> <span word="Airbnb">Airbnb</span>. <span word="They">They</span>’<span word="ve">ve</span> <span word="experienced">experienced</span> <span word="explosive">explosive</span> <span word="growth">growth</span> – <span word="and">and</span> <span word="not">not</span> <span word="by">by</span> <span word="the">the</span> <span word="traditional">traditional</span> <span word="means">means</span> <span word="of">of</span> <span word="buying">buying</span> <span word="or">or</span> <span word="building">building</span> <span word="more">more</span> <span word="properties">properties</span>. <span word="They">They</span> <span word="did">did</span> <span word="it">it</span> <span word="by">by</span> <span word="understanding">understanding</span> <span word="what">what</span> <span word="really">really</span> <span word="mattered">mattered</span> <span word="to">to</span> <span word="those">those</span> <span word="booking">booking</span> <span word="hotel">hotel</span> <span word="rooms">rooms</span>. <span word="They">They</span> <span word="did">did</span> <span word="it">it</span> <span word="by">by</span> <span word="studying">studying</span> <span word="the">the</span> <span word="emergence">emergence</span> <span word="of">of</span> <span word="the">the</span> “<span word="sharing">sharing</span> <span word="economy">economy</span>.” <span word="And">And</span>, <span word="absent">absent</span> <span word="a">a</span> <span word="vast">vast</span> <span word="footprint">footprint</span> <span word="of">of</span> <span word="physical">physical</span> <span word="assets">assets</span>, <span word="they">they</span> <span word="did">did</span> <span word="it">it</span> <span word="by">by</span> <span word="acting">acting</span> <span word="decisively">decisively</span> <span word="to">to</span> <span word="create">create</span> <span word="a">a</span> <span word="whole">whole</span> <span word="new">new</span> <span word="model">model</span> <span word="for">for</span> <span word="meeting">meeting</span> <span word="this">this</span> <span word="traditional">traditional</span> <span word="need">need</span> – <span word="a">a</span> <span word="model">model</span> <span word="that">that</span> <span word="delivers">delivers</span> <span word="competitive">competitive</span> <span word="advantage">advantage</span> <span word="through">through</span> <span word="scale">scale</span> <span word="but">but</span> <span word="not">not</span> <span word="in">in</span> <span word="a">a</span> <span word="traditional">traditional</span> <span word="sense">sense</span> <span word="of">of</span> <span word="physically">physically</span> <span word="controlled">controlled</span> <span word="properties">properties</span>. <span word="Indeed">Indeed</span>, <span word="Airbnb">Airbnb</span> <span word="not">not</span> <span word="only">only</span> <span word="created">created</span> <span word="a">a</span> <span word="new">new</span> <span word="model">model</span>, <span word="it">it</span> <span word="created">created</span> <span word="a">a</span> <span word="new">new</span> <span word="market">market</span>.</p>
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