腾讯在全球全面市场增长的切入点
<p><span word="With">With</span> <span word="Chinese">Chinese</span> <span word="Internet">Internet</span> <span word="company">company</span> <span word="Alibaba">Alibaba</span> <span word="BABA">BABA</span> 1.73% <span word="breaking">breaking</span> <span word="IPO">IPO</span> <span word="records">records</span>, <span word="another">another</span> <span word="Chinese">Chinese</span> <span word="Internet">Internet</span> <span word="company">company</span>, <span word="Tencent">Tencent</span>, <span word="is">is</span> <span word="poised">poised</span> <span word="for">for</span> <span word="huge">huge</span> <span word="growth">growth</span> <span word="in">in</span> <span word="the">the</span> <span word="online">online</span> <span word="and">and</span> <span word="mobile">mobile</span> <span word="games">games</span> <span word="business">business</span>. <span word="According">According</span> <span word="to">to</span> <span word="a">a</span> <span word="recent">recent</span> <span word="report">report</span> <span word="by">by</span> <span word="IDC">IDC</span> <span word="and">and</span> <span word="CNG">CNG</span>, <span word="the">the</span> <span word="number">number</span> <span word="of">of</span> <span word="mobile">mobile</span> <span word="gamers">gamers</span> <span word="in">in</span> <span word="China">China</span> <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="half">half</span> <span word="of">of</span> 2017 <span word="increased">increased</span> 89.5% <span word="to">to</span> 325 <span word="million">million</span> <span word="over">over</span> <span word="the">the</span> <span word="first">first</span> <span word="half">half</span> <span word="of">of</span> 2013. <span word="According">According</span> <span word="to">to</span> <span word="video">video</span> <span word="game">game</span> <span word="research">research</span> <span word="firm">firm</span> <span word="Newzoo">Newzoo</span>, <span word="last">last</span> <span word="year">year</span> <span word="Tencent">Tencent</span> <span word="moved">moved</span> <span word="to">to</span> <span word="the">the</span> <span word="number">number</span> <span word="one">one</span> <span word="position">position</span> <span word="in">in</span> <span word="the">the</span> <span word="global">global</span> <span word="games">games</span> <span word="market">market</span> <span word="with">with</span> $5.7 <span word="billion">billion</span> <span word="in">in</span> <span word="annual">annual</span> <span word="game">game</span> <span word="revenue">revenue</span>, <span word="and">and</span> <span word="the">the</span> <span word="company">company</span> <span word="shows">shows</span> <span word="no">no</span> <span word="sign">sign</span> <span word="of">of</span> <span word="leaving">leaving</span> <span word="the">the</span> <span word="top">top</span> <span word="in">in</span> <span word="the">the</span> <span word="years">years</span> <span word="to">to</span> <span word="come">come</span>. <span word="Peter">Peter</span> <span word="Warman">Warman</span>, <span word="president">president</span> <span word="of">of</span> <span word="Newzoo">Newzoo</span>, <span word="forecasts">forecasts</span> <span word="Tencent">Tencent</span> <span word="could">could</span> <span word="take">take</span> <span word="over">over</span> 10% <span word="of">of</span> <span word="the">the</span> <span word="global">global</span> <span word="games">games</span> <span word="market">market</span> <span word="in">in</span> 2017, <span word="if">if</span> <span word="it">it</span> <span word="maintains">maintains</span> <span word="this">this</span> <span word="pace">pace</span> <span word="of">of</span> <span word="growth">growth</span>.</p><p>就在中国互联网公司阿里巴巴（<span word="Alibaba">Alibaba</span>）在美国的<span word="IPO">IPO</span>一举创下纪录之际，另一家互联网巨头——腾讯（<span word="Tencent">Tencent</span>）则蓄势待发，准备在网络游戏和移动游戏领域谋划巨大的增长。据市场调查机构<span word="IDC">IDC</span>和<span word="CNG">CNG</span>的最新报告显示，2017年上半年，中国的移动游戏用户人数较2013年上半年同期增长了89.5%，达到3.25亿人。据视频游戏调查机构<span word="Newzoo">Newzoo</span>的数据，腾讯在去年的全球游戏市场中，以57亿美元的年营业收入高居榜首，而且在未来的这几年里，也有望保持龙头位置。<span word="Newzoo">Newzoo</span>总裁彼得<span word="o">o</span>沃曼预测，如果腾讯继续保持当前的增长势头，到2017年时，将有望在全球游戏市场中占据10%以上的份额。</p>
页:
[1]