行行出状元 国产纸尿裤品牌异军突起
<p><span word="From">From</span> <span word="toothpaste">toothpaste</span> <span word="to">to</span> <span word="ice">ice</span> <span word="cream">cream</span> <span word="to">to</span> <span word="disposable">disposable</span> <span word="nappies">nappies</span>, <span word="modern">modern</span> <span word="Chinese">Chinese</span> <span word="life">life</span> <span word="has">has</span> <span word="been">been</span> <span word="transformed">transformed</span> <span word="by">by</span> <span word="imports">imports</span>. <span word="But">But</span> <span word="many">many</span> <span word="of">of</span> <span word="those">those</span> <span word="erstwhile">erstwhile</span> <span word="alien">alien</span> <span word="products">products</span> <span word="now">now</span> <span word="bear">bear</span> <span word="Chinese">Chinese</span> <span word="brand">brand</span> <span word="names">names</span>.</p><p>从牙膏到冰淇淋、再到纸尿裤，进口产品已令中国现代生活面貌一新。但如今，曾经的舶来品中出现了许多中国品牌。</p><p><span word="More">More</span> <span word="and">and</span> <span word="more">more</span> <span word="mainlanders">mainlanders</span> <span word="are">are</span> <span word="brushing">brushing</span> <span word="their">their</span> <span word="teeth">teeth</span> <span word="with">with</span> <span word="Yunnan">Yunnan</span> <span word="Baiyao">Baiyao</span> <span word="toothpaste">toothpaste</span>, <span word="eating">eating</span> <span word="Yili">Yili</span> <span word="ice">ice</span> <span word="cream">cream</span> <span word="or">or</span> <span word="putting">putting</span> <span word="nappies">nappies</span> <span word="made">made</span> <span word="by">by</span> <span word="Hengan">Hengan</span> <span word="on">on</span> <span word="their">their</span> <span word="babies">babies</span>. <span word="Multinationals">Multinationals</span> <span word="still">still</span> <span word="have">have</span> <span word="a">a</span> <span word="strong">strong</span>, <span word="sometimes">sometimes</span> <span word="dominant">dominant</span>, <span word="presence">presence</span> <span word="in">in</span> <span word="these">these</span> <span word="markets">markets</span>, <span word="but">but</span> <span word="mainland">mainland</span> <span word="brands">brands</span> <span word="are">are</span> <span word="exploiting">exploiting</span> <span word="local">local</span> <span word="knowhow">knowhow</span> <span word="and">and</span> <span word="speed">speed</span> <span word="to">to</span> <span word="market">market</span>.</p><p>现在，越来越多的中国内地人用云南白药(<span word="Yunnan">Yunnan</span> <span word="Baiyao">Baiyao</span>)牙膏刷牙，吃伊利(<span word="Yili">Yili</span>)冰淇淋，或者给婴儿使用恒安(<span word="Hengan">Hengan</span>)纸尿裤。跨国公司在这些市场仍拥有强大、有时是支配性的地位，但中国国产品牌开始利用本地知识快速开拓市场。</p><p><span word="Disposable">Disposable</span> <span word="nappies">nappies</span> <span word="are">are</span> <span word="a">a</span> <span word="case">case</span> <span word="in">in</span> <span word="point">point</span>: <span word="many">many</span> <span word="Chinese">Chinese</span> <span word="grannies">grannies</span> <span word="did">did</span> <span word="not">not</span> <span word="use">use</span> <span word="them">them</span> <span word="to">to</span> <span word="raise">raise</span> <span word="the">the</span> <span word="current">current</span> <span word="generation">generation</span>, <span word="but">but</span> <span word="today">today</span>’<span word="s">s</span> <span word="urban">urban</span> <span word="mainland">mainland</span> <span word="mums">mums</span> <span word="rely">rely</span> <span word="on">on</span> <span word="them">them</span>.</p><p>纸尿裤是很能说明问题的一个例子：许多中国奶奶（外婆）带大当前一代时没有使用过它，但如今内地城市里的妈妈们却已离不开它。</p><p><span word="The">The</span> <span word="market">market</span> <span word="in">in</span> <span word="China">China</span> <span word="is">is</span> <span word="highly">highly</span> <span word="concentrated">concentrated</span>, <span word="with">with</span> 10 <span word="brands">brands</span> <span word="capturing">capturing</span> 85 <span word="per">per</span> <span word="cent">cent</span> <span word="of">of</span> <span word="sales">sales</span>. <span word="Only">Only</span> <span word="one">one</span> <span word="local">local</span> <span word="brand">brand</span> <span word="has">has</span> <span word="significant">significant</span> <span word="share">share</span>: <span word="Hengan">Hengan</span> <span word="with">with</span> 9 <span word="per">per</span> <span word="cent">cent</span>, <span word="compared">compared</span> <span word="with">with</span> 10 <span word="per">per</span> <span word="cent">cent</span> <span word="for">for</span> <span word="Kimberly">Kimberly</span>-<span word="Clark">Clark</span> <span word="of">of</span> <span word="the">the</span> <span word="US">US</span> <span word="and">and</span> <span word="nearly">nearly</span> 29 <span word="per">per</span> <span word="cent">cent</span> <span word="for">for</span> <span word="Procter">Procter</span> & <span word="Gamble">Gamble</span>.</p>
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