宜家家具美如画？ 75%都是PS哒
<p><span word="It">It</span>’<span word="s">s</span> <span word="hard">hard</span> <span word="to">to</span> <span word="be">be</span> <span word="the">the</span> <span word="bearer">bearer</span> <span word="of">of</span> <span word="bad">bad</span> <span word="news">news</span>, <span word="but">but</span> <span word="most">most</span> <span word="of">of</span> <span word="IKEA">IKEA</span>’<span word="s">s</span> <span word="print">print</span> <span word="and">and</span> <span word="digital">digital</span> <span word="glam">glam</span> <span word="shots">shots</span> <span word="of">of</span> <span word="picturesque">picturesque</span> <span word="rooms">rooms</span> <span word="and">and</span> <span word="products">products</span> <span word="are">are</span> – <span word="wait">wait</span> <span word="for">for</span> <span word="it">it</span> – <span word="fake">fake</span>.</p><p>虽然不想带来坏消息，但事实是，宜家的产品目录中那些展示房间布局和产品的美轮美奂的图片大多都是---合成的。</p><p><span word="That">That</span>’<span word="s">s</span> <span word="right">right</span>. <span word="Those">Those</span> <span word="beautiful">beautiful</span>, “<span word="natural">natural</span>-<span word="looking">looking</span>” <span word="photos">photos</span> <span word="of">of</span> <span word="gorgeous">gorgeous</span> <span word="rooms">rooms</span> <span word="and">and</span> <span word="kitchens">kitchens</span> <span word="are">are</span> <span word="mostly">mostly</span> <span word="the">the</span> <span word="work">work</span> <span word="of">of</span> <span word="computer">computer</span> <span word="magic">magic</span>, <span word="toggled">toggled</span> <span word="and">and</span> <span word="tweaked">tweaked</span> <span word="until">until</span> <span word="they">they</span>’<span word="re">re</span> <span word="picture">picture</span>-<span word="perfect">perfect</span>.</p><p>没错，那些用来展示华丽房间和厨房的漂亮、看起来很自然的图片大多都是电脑合成的，它们通过电脑被不停地切换、调整直到变得完美为止。</p><p><span word="Martin">Martin</span> <span word="Enthed">Enthed</span>, <span word="IT">IT</span> <span word="manager">manager</span> <span word="for">for</span> <span word="IKEA">IKEA</span>’<span word="s">s</span> <span word="in">in</span>-<span word="house">house</span> <span word="communications">communications</span> <span word="agency">agency</span>, <span word="spoke">spoke</span> <span word="to">to</span> <span word="CGI">CGI</span> <span word="Society">Society</span> <span word="earlier">earlier</span> <span word="this">this</span> <span word="year">year</span> <span word="and">and</span> <span word="revealed">revealed</span> <span word="that">that</span> <span word="a">a</span> <span word="whopping">whopping</span> 75 <span word="per">per</span> <span word="cent">cent</span> <span word="of">of</span> <span word="the">the</span> <span word="furniture">furniture</span> <span word="company">company</span>’<span word="s">s</span> <span word="product">product</span> <span word="images">images</span> <span word="today">today</span> <span word="are">are</span> <span word="generated">generated</span> <span word="by">by</span> <span word="computers">computers</span>.</p><p>宜家内部广告部门的<span word="IT">IT</span>经理马丁•恩赛德今年年初的时候表示宜家约有75%的产品图片都是通过电脑合成的。</p><p><span word="It">It</span>’<span word="s">s</span> <span word="a">a</span> <span word="move">move</span> <span word="that">that</span> <span word="first">first</span> <span word="caught">caught</span> <span word="the">the</span> <span word="attention">attention</span> <span word="of">of</span> <span word="photographers">photographers</span> <span word="and">and</span> <span word="graphic">graphic</span> <span word="designers">designers</span> <span word="a">a</span> <span word="few">few</span> <span word="years">years</span> <span word="back">back</span> <span word="when">when</span> <span word="the">the</span> <span word="furniture">furniture</span> <span word="giant">giant</span> <span word="announced">announced</span> <span word="it">it</span> <span word="would">would</span> <span word="scrap">scrap</span> <span word="photoshoots">photoshoots</span> <span word="in">in</span> <span word="favour">favour</span> <span word="of">of</span> <span word="computer">computer</span>-<span word="generated">generated</span> <span word="imagery">imagery</span> (<span word="CGI">CGI</span>).</p><p>几年前这个家具巨头就曾对外公布说公司会对照片进行拆解，这样只是为了生成<span word="CGI">CGI</span>（电脑合成的图片），这份声明引起了不少摄影师和图形设计师的关注。</p>
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