康师傅方便面品牌推广不遗余力
<p><span word="If">If</span> <span word="you">you</span>'<span word="ve">ve</span> <span word="ever">ever</span> <span word="wondered">wondered</span> <span word="what">what</span> <span word="it">it</span> <span word="takes">takes</span> <span word="to">to</span> <span word="market">market</span> <span word="instant">instant</span> <span word="noodles">noodles</span> <span word="in">in</span> <span word="China">China</span>, <span word="take">take</span> <span word="a">a</span> <span word="look">look</span> <span word="at">at</span> <span word="food">food</span> <span word="and">and</span> <span word="beverage">beverage</span> <span word="giant">giant</span> <span word="Tingyi">Tingyi</span> <span word="Holding">Holding</span> <span word="Corp">Corp</span>.'<span word="s">s</span> <span word="results">results</span> <span word="for">for</span> <span word="the">the</span> <span word="first">first</span> <span word="half">half</span> <span word="of">of</span> <span word="this">this</span> <span word="year">year</span>.</p><p>如果你对如何在中国营销方便面感到好奇，那不妨来看看食品及饮料巨头康师傅控股有限公司(<span word="Tingyi">Tingyi</span> <span word="Holding">Holding</span> <span word="Corp">Corp</span>., 简称：康师傅控股)今年上半年的业绩。</p><p><span word="Tingyi">Tingyi</span>, <span word="owner">owner</span> <span word="of">of</span> <span word="the">the</span> '<span word="Master">Master</span> <span word="Kong">Kong</span>' <span word="noodle">noodle</span> <span word="brand">brand</span> <span word="and">and</span> <span word="a">a</span> <span word="partner">partner</span> <span word="with">with</span> <span word="PepsiCo">PepsiCo</span> <span word="Inc">Inc</span>., <span word="lists">lists</span> <span word="some">some</span> <span word="of">of</span> <span word="its">its</span> <span word="promotional">promotional</span> <span word="highlights">highlights</span> <span word="so">so</span> <span word="far">far</span> <span word="this">this</span> <span word="year">year</span> <span word="in">in</span> <span word="its">its</span> <span word="report">report</span> <span word="to">to</span> <span word="the">the</span> <span word="Hong">Hong</span> <span word="Kong">Kong</span> <span word="stock">stock</span> <span word="exchange">exchange</span>, <span word="including">including</span>:</p><p>北京一家超市中码放的康师傅和统一企业方便面。作为“康师傅”方便面品牌的持有者以及百事公司(<span word="PepsiCo">PepsiCo</span> <span word="Inc">Inc</span>., <span word="PEP">PEP</span>)的合作伙伴，康师傅控股在提交给香港交易所的中期财报中列举了今年以来的部分重要营销活动，具体如下：</p><p>-<span word="An">An</span> <span word="ideological">ideological</span>-<span word="sounding">sounding</span> <span word="campaign">campaign</span> <span word="called">called</span> '<span word="Adherence">Adherence</span> <span word="to">to</span> <span word="Dreams">Dreams</span>, <span word="Loyalty">Loyalty</span> <span word="to">to</span> <span word="Original">Original</span> <span word="Taste">Taste</span>.'</p><p>-进行了以“坚持梦想忠于原味”为主题的品牌推广活动。</p><p>-<span word="A">A</span> <span word="promotional">promotional</span> <span word="tie">tie</span>-<span word="in">in</span> <span word="with">with</span> <span word="the">the</span> <span word="World">World</span> <span word="Cup">Cup</span> <span word="called">called</span> '<span word="watching">watching</span> <span word="soccer">soccer</span> <span word="match">match</span> <span word="overnight">overnight</span> <span word="by">by</span> <span word="eating">eating</span> <span word="braised">braised</span> <span word="beef">beef</span> <span word="noodles">noodles</span>' <span word="which">which</span> <span word="the">the</span> <span word="company">company</span> <span word="notes">notes</span> '<span word="substantially">substantially</span> <span word="extended">extended</span> <span word="the">the</span> <span word="opportunities">opportunities</span> <span word="of">of</span> <span word="eating">eating</span> <span word="instant">instant</span> <span word="noodles">noodles</span>.'</p><p>-借势世界杯话题，进行“熬夜看球，要吃红烧牛肉面”的世界杯网络传播。该公司称，这一活动大幅延伸了“方便面食用时机”。</p>
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