耐克Vs.阿迪达斯 得世界杯者得天下
<p><span word="Germany">Germany</span> <span word="might">might</span> <span word="have">have</span> <span word="beaten">beaten</span> <span word="the">the</span> <span word="U">U</span>.<span word="S">S</span>. <span word="in">in</span> <span word="a">a</span> <span word="World">World</span> <span word="Cup">Cup</span> <span word="game">game</span> <span word="on">on</span> <span word="Thursday">Thursday</span>, <span word="but">but</span> <span word="American">American</span> <span word="sportswear">sportswear</span> <span word="maker">maker</span> <span word="Nike">Nike</span> <span word="NKE">NKE</span> 0.51% <span word="says">says</span> <span word="it">it</span> <span word="is">is</span> <span word="beating">beating</span> <span word="German">German</span> <span word="rival">rival</span> <span word="Adidas">Adidas</span> <span word="and">and</span> <span word="others">others</span> <span word="off">off</span> <span word="the">the</span> <span word="field">field</span> <span word="in">in</span> <span word="stores">stores</span> <span word="thanks">thanks</span> <span word="to">to</span> <span word="the">the</span> <span word="tournament">tournament</span>.</p><p>虽然上周四德国队在世界杯比赛中击败了美国队，但美国运动服装制造商耐克（<span word="Nike">Nike</span>）称，借着世界杯的东风，耐克正将德国竞争对手阿迪达斯（<span word="Adidas">Adidas</span>）及其它品牌打得落花流水。</p><p><span word="Nike">Nike</span> <span word="reported">reported</span> <span word="that">that</span> <span word="global">global</span> <span word="sales">sales</span> <span word="of">of</span> <span word="its">its</span> <span word="namesake">namesake</span> <span word="products">products</span> <span word="rose">rose</span> 13% <span word="last">last</span> <span word="quarter">quarter</span>, <span word="including">including</span> <span word="an">an</span> 18% <span word="jump">jump</span> <span word="in">in</span> <span word="Europe">Europe</span>, <span word="where">where</span> <span word="the">the</span> <span word="Beaverton">Beaverton</span>, <span word="Oregon">Oregon</span>-<span word="based">based</span> <span word="company">company</span> <span word="has">has</span> <span word="been">been</span> <span word="eating">eating</span> <span word="away">away</span> <span word="at">at</span> <span word="its">its</span> <span word="smaller">smaller</span> <span word="competitor">competitor</span>’<span word="s">s</span> <span word="market">market</span> <span word="share">share</span> <span word="in">in</span> <span word="its">its</span> <span word="home">home</span> <span word="market">market</span>.</p><p>此前，总部位于美国俄勒冈州比弗顿的耐克发布财报称，公司的同名产品在全球的销售额上季度同比攀升了13％，其中在欧洲的涨幅为18％。阿迪达斯相对耐克规模较小，现如今耐克正在进一步蚕食阿迪达斯的主场——欧洲的市场份额。</p><p><span word="Nike">Nike</span> <span word="is">is</span> <span word="now">now</span> <span word="seriously">seriously</span> <span word="challenging">challenging</span> <span word="Adidas">Adidas</span>’ <span word="status">status</span> <span word="as">as</span> <span word="the">the</span> <span word="world">world</span>’<span word="s">s</span> <span word="largest">largest</span> <span word="seller">seller</span> <span word="of">of</span> <span word="soccer">soccer</span> <span word="gear">gear</span>. (<span word="Nike">Nike</span> <span word="had">had</span> 14.1% <span word="of">of</span> <span word="the">the</span> <span word="global">global</span> <span word="sportswear">sportswear</span>/<span word="footwear">footwear</span> <span word="market">market</span> <span word="compared">compared</span> <span word="to">to</span> 9% <span word="for">for</span> <span word="Adidas">Adidas</span>, <span word="according">according</span> <span word="to">to</span> <span word="Euromonitor">Euromonitor</span>.)</p><p>耐克正在真刀真枪地挑战阿迪达斯作为全球最大足球装备卖家的地位。【据英国信息咨询公司欧睿（<span word="Euromonitor">Euromonitor</span>）称，耐克在全球运动服饰/鞋类市场中占据了14.1％的份额，而阿迪达斯的市场份额为9％。】</p>
页:
[1]