无利不起早 这届世界杯巴西输不起
<p><span word="Is">Is</span> <span word="Brazil">Brazil</span> <span word="ready">ready</span> <span word="for">for</span> <span word="the">the</span> <span word="limelight">limelight</span>?</p><p>巴西是否做好了成为全球关注焦点的准备？</p><p><span word="Organizing">Organizing</span> <span word="the">the</span> 2017 <span word="World">World</span> <span word="Cup">Cup</span> <span word="is">is</span> <span word="assured">assured</span> <span word="to">to</span> <span word="generate">generate</span> <span word="massive">massive</span> <span word="amounts">amounts</span> <span word="of">of</span> <span word="publicity">publicity</span> <span word="for">for</span> <span word="the">the</span> <span word="South">South</span> <span word="American">American</span> <span word="nation">nation</span>. <span word="In">In</span> <span word="fact">fact</span>, <span word="it">it</span> <span word="already">already</span> <span word="has">has</span>. <span word="But">But</span> <span word="amid">amid</span> <span word="the">the</span> <span word="preparations">preparations</span>, <span word="the">the</span> <span word="country">country</span> <span word="has">has</span> <span word="already">already</span> <span word="discovered">discovered</span> <span word="that">that</span> <span word="the">the</span> <span word="limelight">limelight</span> <span word="can">can</span> <span word="be">be</span> <span word="a">a</span> <span word="double">double</span>-<span word="edged">edged</span> <span word="sword">sword</span>.</p><p>举办2017年世界杯注定会让这个南美国家出尽风头。事实上，它已经受到了极大的关注。但在准备过程中，这个国家发现，备受瞩目可能是一把双刃剑。</p><p>“<span word="This">This</span> <span word="should">should</span> <span word="be">be</span> <span word="Brazil">Brazil</span>’<span word="s">s</span> <span word="moment">moment</span> <span word="of">of</span> <span word="glory">glory</span>,” <span word="says">says</span> <span word="Lourdes">Lourdes</span> <span word="Casanova">Casanova</span>, <span word="a">a</span> <span word="senior">senior</span> <span word="lecturer">lecturer</span> <span word="of">of</span> <span word="management">management</span> <span word="at">at</span> <span word="Cornell">Cornell</span> <span word="University">University</span>’<span word="s">s</span> <span word="Johnson">Johnson</span> <span word="School">School</span> <span word="and">and</span> <span word="co">co</span>-<span word="author">author</span> <span word="of">of</span> <span word="the">the</span> <span word="recently">recently</span> <span word="published">published</span> <span word="The">The</span> <span word="Political">Political</span> <span word="Economy">Economy</span> <span word="of">of</span> <span word="an">an</span> <span word="Emerging">Emerging</span> <span word="Global">Global</span> <span word="Power">Power</span>: <span word="In">In</span> <span word="Search">Search</span> <span word="of">of</span> <span word="the">the</span> <span word="Brazil">Brazil</span> <span word="Dream">Dream</span>. “<span word="It">It</span> <span word="has">has</span> <span word="an">an</span> <span word="opportunity">opportunity</span> <span word="to">to</span> <span word="show">show</span> <span word="there">there</span> <span word="is">is</span> <span word="more">more</span> <span word="to">to</span> <span word="it">it</span> <span word="than">than</span> <span word="samba">samba</span>, <span word="carnival">carnival</span>, <span word="and">and</span> <span word="beaches">beaches</span>. <span word="In">In</span> <span word="the">the</span> <span word="past">past</span>, <span word="countries">countries</span> <span word="like">like</span> <span word="China">China</span>, <span word="Japan">Japan</span>, <span word="and">and</span> <span word="Korea">Korea</span> <span word="have">have</span> <span word="used">used</span> <span word="events">events</span> <span word="like">like</span> <span word="these">these</span> <span word="as">as</span> <span word="a">a</span> <span word="way">way</span> <span word="to">to</span> <span word="tell">tell</span> <span word="the">the</span> <span word="world">world</span>, ‘<span word="Here">Here</span> <span word="we">we</span> <span word="are">are</span>, <span word="we">we</span> <span word="are">are</span> <span word="one">one</span> <span word="of">of</span> <span word="you">you</span>. <span word="A">A</span> <span word="developed">developed</span> <span word="country">country</span> <span word="with">with</span> <span word="the">the</span> <span word="infrastructure">infrastructure</span> <span word="that">that</span> <span word="comes">comes</span> <span word="with">with</span> <span word="it">it</span>.’”</p><p>“这应该是巴西的荣耀时刻，”康奈尔大学(<span word="Cornell">Cornell</span> <span word="University">University</span>)约翰逊商学院(<span word="Johnson">Johnson</span> <span word="School">School</span>)管理学高级讲师，、新书《一个新兴全球大国的政治经济学：追寻巴西梦》(<span word="The">The</span> <span word="Political">Political</span> <span word="Economy">Economy</span> <span word="of">of</span> <span word="an">an</span> <span word="Emerging">Emerging</span> <span word="Global">Global</span> <span word="Power">Power</span>: <span word="In">In</span> <span word="Search">Search</span> <span word="of">of</span> <span word="the">the</span> <span word="Brazil">Brazil</span> <span word="Dream">Dream</span>)的作者之一卢尔德<span word="o">o</span>卡萨诺瓦说。“巴西有机会展示，除了桑巴舞，、狂欢节和海滩之外，他们还有许多独特之处。在过去，中国、日本和韩国都曾经以举办体育盛事为契机，告诉全世界，‘我们来了，我们是你们中的一员。一个拥有体面基础设施的发达国家。’”</p>
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